PureXbox.com Xbox-Only News Reviews and Community Hub

PureXbox.com is the Xbox-only wing of Hookshot Media, an independent U.K. publisher that flies no platform flag but its own. Founded in 2010 and still run by a twelve-person team of lifelong Xbox fans, the site pumps out daily news, pixel-level comparisons, and 4,000-word reviews without a single line of Microsoft copy approval. Every article carries a color-coded ethics box that discloses review-code sources, ad-partner relationships, and whether the writer subscribes to Game Pass—transparency that keeps the community’s trust bar green.

Reviews follow a 25-point rubric: frame-rate graphs captured via Elgato 4K60 S+, thermal noise meters, and blind A/B controller latency tests against a CRT reference. Scores land on a ten-point scale with half-point increments; anything below 5 is labeled “Avoid,” while 9s and 10s enter a running “Platinum” list that readers use to filter the Xbox Store during sales.

The forum side hosts 30 k monthly active users who swap LFG posts, mock up dashboard concepts, and vote in monthly “Readers’ Choice” polls that frequently contradict official IGN rankings. Hookshot’s independence means PureXbox can roast a Halo Infinite season pass as harshly as it praises a Bethesda indie, proving that you don’t need Redmond’s blessing to speak directly to Xbox nation.