McLaren’s headquarters is not just a home for racing; it’s becoming a Hollywood hotspot. CEO Zak Brown knows how to blend F1 with popular culture, showcasing the sleek design of the McLaren Technology Centre (MTC) in various films.
A Strategic Move for McLaren
Brown believes that Formula 1 is part sport, part entertainment. As Netflix’s F1 docuseries gained traction, he recognized an opportunity to connect with audiences beyond racing fans. This strategy places McLaren in a position to shine on larger platforms.
The MTC itself, designed by architect Norman Foster, is striking. Its unique yin-yang shape, a large lake, and advanced wind tunnel make it visually appealing and functional, perfect for filmmakers. This architectural allure has landed it roles in the likes of Star Wars and the Fast & Furious franchise.
High-Profile Movie Appearances
In the Star Wars series, the MTC transformed into a futuristic facility, blending CGI with its sleek design to create a fitting setting for an intergalactic story. This came from Lucasfilm’s desire to find a real, high-tech environment that matched their vision.
Meanwhile, in Fast & Furious: Hobbs & Shaw, Idris Elba’s character used the MTC as his high-tech lair. McLaren cars, including the 720S, also featured prominently, ensuring the brand remained in viewers’ minds.
Impact on McLaren’s Brand Visibility
What’s more, the recently released F1 film heavily integrated the McLaren headquarters into its narrative, providing realism that viewers appreciated. In a noteworthy move, Brown personally arranged for Brad Pitt to drive one of McLaren’s race cars during filming.
The MTC serves not just as a filming location but as a symbol of McLaren’s bridge between technology, entertainment, and popular culture. With F1’s increasing popularity, McLaren’s headquarters will likely appear on screen more often.
