Spotify is letting Amazon DSP advertisers use its audio and video inventory as part of expanding its automated ad capabilities, amidst executive changes within the company.
New Access for Advertisers
Advertisers using Amazon DSP can now access Spotify’s audio and video inventory. This move mirrors a recent partnership SiriusXM established for programmatic advertising.
Spotify also introduced new partnerships within its Ad Exchange, including collaborations with ID5 and Yahoo DSP, enhancing its advertising reach.
Enhanced Features for Publishers
Starting in 2026, podcast publishers using Megaphone can create private marketplace deals via the Spotify Ad Exchange. This will enable direct transactions with multiple advertisers, improving revenue chances.
Since launching the Ad Exchange in April, Spotify reported a 142% increase in advertiser engagement. Campaigns focused on Web Traffic have shown page view rates significantly higher than those aimed at brand awareness.
New Tools for Advertisers
Spotify is adding automation features to its Ads Manager, including a partnership with Smartly for AI-driven creative optimization. This will help advertisers enhance their audio, display, and video campaigns.
A new Split Testing tool will allow advertisers to assess the performance of their creative by various metrics, including click-through rates and conversions.
