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Spotify's programmatic advertising expansion with Amazon DSP.
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Spotify Expands Programmatic Advertising with Amazon DSP and New Automation Tools

Spotify Opens Ad Access to Amazon DSP

Spotify enables Amazon DSP advertisers to access audio and video inventory.

  • New ad partnership with Amazon DSP
  • Access to Spotify's audio and video inventory
  • Private marketplace deals for podcast publishers
  • 142% rise in advertiser adoption
  • New automation tools in Ads Manager
  • AI-driven creative optimization with Smartly

Spotify today opened its audio and video ad inventory to Amazon Demand-Side Platform (DSP) buyers and introduced new partnerships and automation tools across its global ad platform. These updates provide advertisers with flexible, data-driven campaign buying, creative optimization, and performance measurement.

Amazon DSP Integration

Advertisers using Amazon DSP can now access Spotify’s full audio and video inventory. The programmatic integration launched on October 1, 2025, in nine markets—the United States, United Kingdom, Canada, Germany, France, Italy, Spain, Brazil, and Mexico—with plans to expand to additional regions in 2026. This integration merges Amazon’s shopping and browsing signals with Spotify’s listening data for unified measurement and attribution.[1][2][3]

New Programmatic Partnerships

Spotify has enhanced its Spotify Ad Exchange (SAX) with two major alliances:

  • Yahoo DSP integration enables cross-channel audio, display, and video buying. Early tests indicate a 70 percent lift in conversions and a 90 percent drop in cost per action.[4][5]
  • ID5 collaboration strengthens identity resolution across Europe, improving targeting accuracy and reducing ad waste.[6][4]

These partnerships simplify omnichannel campaign management by consolidating buys under one programmatic framework.

Growth of the Spotify Ad Exchange

Since its April 2025 debut, the Spotify Ad Exchange has seen a 142 percent increase in advertiser adoption. Campaigns on Spotify Ads Manager optimized for web traffic delivered page view rates 103 percent higher than brand awareness campaigns. App install-focused campaigns achieved install rates 4.3 times above non-optimized benchmarks.[1][6]

Publisher Monetization via Megaphone

In mid-2026, Megaphone-hosted podcast publishers will gain access to private marketplace deals on the Spotify Ad Exchange. Publishers can negotiate direct-sold and programmatic deals, including video ads and clickable audio units. These outcomes-based formats leverage Spotify’s first-party data for enhanced yield and targeting.[7][8]

Automation Tools in Spotify Ads Manager

Spotify Ads Manager now integrates Smartly’s AI-driven creative optimization and analytics. Marketers can use generative AI templates and real-time budget allocation across audio, display, and video campaigns. A forthcoming split testing feature will allow comparison of completion rates, click-through rates, cost per click, and conversion metrics.[9][10][11]

Key Programmatic Updates

Feature Details Source
Amazon DSP Access Audio and video inventory across nine markets; global rollout in 2026 [1][2][3]
Yahoo DSP Integration 70 percent conversion lift; 90 percent lower CPA [5][4]
ID5 Identity Resolution Enhanced targeting accuracy in European markets [6][4]
Ad Exchange Adoption Growth 142 percent increase since April 2025 [1][6]
Web Traffic Campaign Performance 103 percent higher page view rate [1]
App Install Campaign Performance 4.3 × install rate vs. benchmarks [1]
Megaphone PMP Deals Private marketplace deals for podcast publishers mid-2026 [7][8]
Smartly AI Integration Generative AI creative templates; upcoming split testing [9][10][11]

These programmatic advances position Spotify at the forefront of audio and video advertising. By enabling Amazon DSP access, forging key partnerships, and enhancing automation, Spotify equips brands to reach a highly engaged global audience with data-driven precision.

Alex Chen

Alex Chen

Senior Technology Journalist

United States – California Tech

Alex Chen is a senior technology journalist with a decade of experience exploring the ever-evolving world of emerging technologies, cloud computing, hardware engineering, and AI-powered tools. A graduate of Stanford University with a B.S. in Computer Engineering (2014), Alex blends his strong technical background with a journalist’s curiosity to provide insightful coverage of global innovations. He has contributed to leading international outlets such as TechRadar, Tom’s Hardware, and The Verge, where his in-depth analyses and hardware reviews earned a reputation for precision and reliability. Currently based in Paris, France, Alex focuses on bridging the gap between cutting-edge research and real-world applications — from AI-driven productivity tools to next-generation gaming and cloud infrastructure. His work consistently highlights how technology reshapes industries, creativity, and the human experience.

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Elena Voren

Elena Voren

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Elena Voren is a senior journalist and Tech Section Editor with 8 years of experience focusing on AI ethics, social media impact, and consumer software. She is recognized for interviewing industry leaders and academic experts while clearly distinguishing opinion from evidence-based reporting. She earned her B.A. in Cognitive Science from the University of California, Berkeley (2016), where she studied human-computer interaction, AI, and digital behavior. Elena’s work emphasizes the societal implications of technology, ensuring readers understand both the practical and ethical dimensions of emerging tools. She leads the Tech Section at Faharas NET, supervising coverage on AI, consumer software, digital society, and privacy technologies, while maintaining rigorous editorial standards. Based in Berlin, Germany, Elena provides insightful analyses on technology trends, ethical AI deployment, and the influence of social platforms on modern life.

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Howayda Sayed

Howayda Sayed

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Howayda Sayed is the Managing Editor of the Arabic, English, and multilingual sections at Faharas. She leads editorial supervision, review, and quality assurance, ensuring accuracy, transparency, and adherence to translation and editorial standards. With 5 years of translation experience and a background in journalism, she holds a Bachelor of Laws and has studied public and private law in Arabic, English, and French.

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Editorial Timeline

Revisions
— by Elena Voren
SEO improvements have been made to the article.
— by Howayda Sayed
Added inline citations to enhance factual credibility.
— by Howayda Sayed
Inserted secondary, topic-relevant supporting sources.
— by Howayda Sayed
Added a clearer and improved title.
— by Howayda Sayed
Initial publication.

Correction Record

Accountability
— by Howayda Sayed
  1. Confirm and update Spotify’s monthly active user count from the latest investor report.
  2. Provide precise rollout dates for additional Amazon DSP markets beyond the initial nine.
  3. Cite Spotify’s official press release for the 142 percent Ad Exchange adoption metric.
  4. Include performance case studies from ID5 to illustrate targeting improvements.
  5. Add byline credentials and clarify the author’s editorial role.
  6. Replace any residual promotional language with neutral, fact-based descriptions.
  7. Ensure metadata and headings include keywords: “programmatic audio advertising,” “DSP integration,” “AI creative optimization.”
  8. Link directly to primary sources (Spotify Newsroom, Amazon Ads announcements).
  9. Verify Yahoo DSP test data with a third-party measurement report.
  10. Update the article’s publication time zone for global readership.
  11. Cross-check Smartly integration details against Smartly’s official press release.
  12. Confirm the availability and specs of split testing in Ads Manager’s product roadmap.
  13. Add a clear disclosure of data sources and methodology for reported metrics.
  14. Incorporate a brief glossary for technical terms like DSP, PMP, and identity resolution.
  15. Review compliance with Google News fair reporting standards, including correction policy and transparency.

FAQ

Why is Spotify expanding its ad capabilities?

To provide advertisers with more flexible options.

How will the new tools impact advertisers?

Advertisers will gain better access and performance insights.

What is the expected timeline for new features?

Private marketplace deals start in 2026.