NBC News Reborn as 24 Hour Digital Engine

NBC News is the original broadcast-news pioneer reborn as a 24-hour digital engine. Founded in 1940 as a radio bulletin service, it now sits inside NBCUniversal News Group, feeding a portfolio that includes the flagship NBC Nightly News, Today, MSNBC, CNBC’s business desk, and the streaming outlet NBC News NOW. From Rockefeller Center’s Studio 3C the division fields 30 foreign bureaus, 1,200 editorial staff, and a fleet of bonded 5G backpacks that can go live from a hurricane eye wall or a Kiev subway station without a satellite truck.
The homepage refreshes every 90 seconds; an internal Slack bot scrapes AP, Reuters, and social APIs, then pings editors when velocity crosses a risk threshold useful for spotting viral misinformation before it trends.
A custom CMS called “Frank” allows reporters to publish once and syndicate simultaneously to Peacock, YouTube, Snapchat Discover, and the 8-million-subscriber Apple News channel, while preserving source-level footnotes for fact-checking teams.
Analytics are ruthless: if a segment underperforms the median 30-second retention on YouTube, it is recut within hours for shorter TikTok iterations. Despite the metrics obsession, legacy standards remain two-source rule, independent verification, and an ombudsman page that still publishes reader complaints in full. The result is a newsroom that can break Supreme Court rulings on air, push push-alerts to 40 million phones, and explain the ruling in a 45-second vertical video, all before the courthouse steps clear.