apps.apple.com The Canonical Web Front-End to Apple’s App Store

apps.apple.com is the canonical web front-end to Apple’s App Store Serving, redirecting every click into a secure, curated marketplace that serves 2 billion active devices. Each product page renders device-specific previews iPhone screenshots morph into iPad Pro canvases and Mac desktops based on the user-agent, while 30-second autoplay videos demonstrate gameplay or AR features without leaving the browser.

Apple’s editorial team refreshes the home tab daily with themed collections, developer interviews, and “Today” stories that can catapult an indie puzzle game from 200 downloads to 2 million overnight. Privacy nutrition labels appear above the fold, summarizing data collected in plain language; if an app suddenly adds “location” to its list, the store pushes a retroactive alert to every user who installed the previous build.

Family-sharing badges, Apple Arcade exclusives, and TestFlight beta invites are all one click away, and the same Apple ID that buys an app on the web instantly triggers a download on every registered device. Whether you need a calorie tracker, AAA game, or Final Cut Pro plug-in, apps.apple.com is the safest, fastest route onto your Home Screen.