OpenAI’s new video app Sora will include opt-in controls for copyright and character use. Users will need permission to create videos with copyrighted characters.
New Copyright Controls for Sora
Before Sora’s launch, OpenAI informed Hollywood studios that they must opt out if they do not want their intellectual property used in Sora’s videos. The app gained popularity quickly, even in an invite-only phase.
Sora allows users to upload biometric data to appear as digital characters in videos. However, some users are creating content that violates copyright, by featuring popular characters that criticize OpenAI’s copyright policies.
Changes and Monetization Plans
In a recent blog post, CEO Sam Altman confirmed two upcoming changes for Sora. First, copyright holders will gain greater control over how their characters are used in the app, moving towards an opt-in model.
Altman mentioned that many rightsholders are excited about this interactive approach. They want the ability to specify how their characters can be used or not used at all.
Potential Issues and User Revenue
While the new approach aims to protect copyright, Altman recognized that there may still be cases where inappropriate content gets generated. The second planned change involves creating a monetization strategy for video generation.
OpenAI has previously indicated it would charge users during high demand. Altman also mentioned that revenue might be shared with rightsholders.
