iRobot, the maker of the Roomba vacuum cleaner, has filed for Chapter 11 bankruptcy protection and plans to be acquired by Picea Robotics, its primary manufacturer.
Financial Struggles and Buyout Plans
In March, iRobot expressed concerns about its financial future and has now taken steps to file for bankruptcy in Delaware. The company faces increased competition from lower-cost rivals and challenges posed by U.S. tariffs on imports.
iRobot generated approximately $682 million in revenue in 2024, but competitive pressure from companies like Ecovacs Robotics led to profit declines. Picea Robotics aims to buy iRobot while assuming its debt and restructuring its operations.
Impact of Competition and Tariffs
The company’s struggles are intensified by new U.S. tariffs, including a 46% tax on products imported from Vietnam, where the Roomba is produced. These tariffs raised costs for iRobot by $23 million in 2025 and complicate future planning.
Despite its market position, iRobot has been forced to lower prices to compete effectively. The bankruptcy filings indicate that iRobot is determined to stabilize its operations following a canceled $1.4 billion buyout by Amazon.
Company History and Current Value
iRobot was founded in 1990 by MIT roboticists, initially focusing on defense and space technology before launching the Roomba in 2002. The Roomba quickly became a leading product, capturing 42% of the U.S. market share for robotic vacuums.
However, the company’s valuation has plummeted from $3.56 billion in 2021 to approximately $140 million now, primarily due to increased competition and financial losses. iRobot, based in Bedford, Massachusetts, currently employs 274 people.