US

iRobot, the maker of Roomba, files for bankruptcy and seeks a manufacturer buyout

iRobot files for bankruptcy, plans buyout

iRobot, known for Roomba vacuums, filed for Chapter 11 bankruptcy and will be acquired by Picea Robotics.

  • iRobot filed for Chapter 11 bankruptcy
  • Company struggles with competition and tariffs
  • Picea Robotics to buy iRobot
  • Company plans to go private
  • iRobot's revenue in 2024 was $682 million
  • iRobot's debt totals about $190 million
  • Bankruptcy to not disrupt product support

iRobot, the maker of the Roomba vacuum cleaner, has filed for Chapter 11 bankruptcy protection and plans to be acquired by Picea Robotics, its primary manufacturer.

Financial Struggles and Buyout Plans

In March, iRobot expressed concerns about its financial future and has now taken steps to file for bankruptcy in Delaware. The company faces increased competition from lower-cost rivals and challenges posed by U.S. tariffs on imports.

iRobot generated approximately $682 million in revenue in 2024, but competitive pressure from companies like Ecovacs Robotics led to profit declines. Picea Robotics aims to buy iRobot while assuming its debt and restructuring its operations.

Impact of Competition and Tariffs

The company’s struggles are intensified by new U.S. tariffs, including a 46% tax on products imported from Vietnam, where the Roomba is produced. These tariffs raised costs for iRobot by $23 million in 2025 and complicate future planning.

Despite its market position, iRobot has been forced to lower prices to compete effectively. The bankruptcy filings indicate that iRobot is determined to stabilize its operations following a canceled $1.4 billion buyout by Amazon.

Company History and Current Value

iRobot was founded in 1990 by MIT roboticists, initially focusing on defense and space technology before launching the Roomba in 2002. The Roomba quickly became a leading product, capturing 42% of the U.S. market share for robotic vacuums.

However, the company’s valuation has plummeted from $3.56 billion in 2021 to approximately $140 million now, primarily due to increased competition and financial losses. iRobot, based in Bedford, Massachusetts, currently employs 274 people.

Alex Chen

Alex Chen

Senior Technology Journalist

United States – California Tech

Alex Chen is a senior technology journalist with a decade of experience exploring the ever-evolving world of emerging technologies, cloud computing, hardware engineering, and AI-powered tools. A graduate of Stanford University with a B.S. in Computer Engineering (2014), Alex blends his strong technical background with a journalist’s curiosity to provide insightful coverage of global innovations. He has contributed to leading international outlets such as TechRadar, Tom’s Hardware, and The Verge, where his in-depth analyses and hardware reviews earned a reputation for precision and reliability. Currently based in Paris, France, Alex focuses on bridging the gap between cutting-edge research and real-world applications — from AI-driven productivity tools to next-generation gaming and cloud infrastructure. His work consistently highlights how technology reshapes industries, creativity, and the human experience.

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FAQ

What led to iRobot's bankruptcy filing?

Increased competition and tariffs impacted profitability.

How will the bankruptcy affect customers?

iRobot claims there will be no disruption in services.

What will happen to iRobot's debt?

Picea Robotics will assume and restructure the debt.