People regret purchasing Amazon smart displays due to excessive ads

Customers are expressing regret over their purchase of Amazon smart displays, mainly due to excessive advertisements appearing on the devices.

Growing Advertisements on Echo Show

Amazon’s Devices division is not profitable, leading to increased reliance on advertisements as a revenue source. In July, Amazon expanded its ad program for Echo Show devices, offering home screen ad placements and potentially during Alexa+ conversations.

Amazon claims that ads on the Echo Show’s home screen vary based on user proximity to the device. Panos Panay, the head of Amazon’s Devices & Services division, mentioned the “randomness” of some ads. An Amazon spokesperson stated they would adjust advertising experiences based on user feedback.

Customer Feedback and Device Viability

As Echo Show devices were launched last month, Amazon noted that their success would depend on customers’ willingness to buy more expensive devices and tolerate ads.

The future of Alexa may also hinge on how well users adapt to the growing ad presence on these devices.

Acknowledgments About Advertisements

Some consumers have voiced concerns about the extensive advertising, which could impact their overall experience and satisfaction with Amazon smart displays.

Amazon continues to adapt its advertising methods based on user reactions to enhance customer experience.