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Nintendo Switch with new Store app on phones, highlighting play tracking features.
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Nintendo Store App Launches With Play Activity Tracking Feature

Nintendo's New Storefront App Launch

Nintendo has rolled out its Nintendo Store app for Android and iOS, enabling users to shop for games and accessories. The app offers new features for tracking gameplay and notifications for sales.

  • New app for Android and iOS
  • Originally Japan's 'My Nintendo'
  • Track daily gameplay activity
  • Link Nintendo Network ID
  • Enable notifications for sales
  • Switch 2 sales surpass 10 million

Nintendo released the Nintendo Store app for iOS and Android on November 4-5, 2025. The free application allows users to browse Switch 2, Switch systems, accessories, digital and physical games, and merchandise from a centralized platform. Originally launched in Japan as the My Nintendo app in April 2020, the app has been redesigned for worldwide use, though Australia and New Zealand remain excluded.[1][2][3][4][5][6][7]

The app serves as a discovery and browsing tool rather than a complete e-commerce platform. When users select products, the app redirects to their web browser to complete purchases, allowing Nintendo to avoid Apple and Google’s 30% app store commissions.[8][9][1]

Core Features and User Functions

The Nintendo Store app provides several key features:

  • Browse Switch 2, Switch, accessories, digital and physical games, merchandise.
  • Manage personal wish lists with sale notifications.
  • Review detailed play activity history across multiple Nintendo systems.
  • Check in at official Nintendo stores and events for platinum points.
  • Redeem My Nintendo rewards including custom Switch icons.[4][10]
  • Access latest news about Nintendo games and announcements.

System Requirements and Regional Availability

Requirement Specification
iOS Version 16.0 or later
Android Version 10.0 or later
File Size Approximately 46 MB
Account Valid Nintendo Account required

The app is available in North America, Europe, Japan, and South Korea. Physical products are region-specific and not available in all countries.[2][3][7]

Play Activity Tracking Explained

A distinguishing feature is comprehensive play activity tracking, previously only accessible through hidden parental controls. Switch and Switch 2 users can view daily session breakdowns with 15-minute precision, showing exact hours played each day. Legacy systems (3DS and Wii U) display total playtime only, without daily session details.[5][9][11][12]

To view 3DS and Wii U data, users must link their Nintendo Network ID to their Nintendo Account. This requirement exists because legacy systems used different account architecture than modern unified systems.[11][2]

Important: Play activity data for 3DS and Wii U is available only prior to February 2020.[12][2]

Switch 2 Sales Performance and Market Context

The app’s launch coincides with record-breaking Switch 2 sales. Nintendo reported the Switch 2 sold 10.36 million units between June 5 and September 30, 2025. This makes it the fastest-selling home console ever, outpacing the original Switch’s 4.7 million units in comparable period.[13][14][15][16][17][18][12]

Nintendo raised its full-year Switch 2 forecast from 15 million to 19 million units for fiscal year 2026.[14][15][19][13]

Data Tracking and User Transparency

Play activity tracking is optional and can be disabled through system settings. The app requires internet connection and Nintendo Account. Regional availability is limited; check app stores for your location. Users outside supported regions may experience limited functionality.[3][7][1][2][5][11]

Luca Fischer

Luca Fischer

Senior Technology Journalist

United States – New York Tech

Luca Fischer is a senior technology journalist with more than twelve years of professional experience specializing in artificial intelligence, cybersecurity, and consumer electronics. He earned his M.S. in Computer Science from Columbia University in 2011, where he developed a strong foundation in data science and network security before transitioning into tech media. Throughout his career, Luca has been recognized for his clear, analytical approach to explaining complex technologies. His in-depth articles explore how AI innovations, privacy frameworks, and next-generation devices impact both industry and society. Luca’s work has appeared across leading digital publications, where he delivers detailed reviews, investigative reports, and feature analyses on major players such as Google, Microsoft, Nvidia, AMD, Intel, OpenAI, Anthropic, and Perplexity AI. Beyond writing, he mentors young journalists entering the AI-tech field and advocates for transparent, ethical technology communication. His goal is to make the future of technology understandable and responsible for everyone.

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Michael Brown

Michael Brown

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Business Entertainment Sports News Tech

Mr. Michael Brown is an IoT architect based in Austin, Texas, USA, specializing in IoT systems, sensor networks, and IoT security. He earned his Ph.D. in Internet of Things from the University of Texas in 2017 and has seven years of professional experience designing and implementing IoT architectures. At FaharasNET, Michael leads projects on IoT system integration, sensor network optimization, and device management, while contributing to research publications in the IoT field. His work focuses on creating secure, efficient, and scalable IoT solutions.

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Howayda Sayed

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Howayda Sayed is the Managing Editor of the Arabic, English, and multilingual sections at Faharas. She leads editorial supervision, review, and quality assurance, ensuring accuracy, transparency, and adherence to translation and editorial standards. With 5 years of translation experience and a background in journalism, she holds a Bachelor of Laws and has studied public and private law in Arabic, English, and French.

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Editorial Timeline

Revisions
— by Howayda Sayed
  1. Added a new featured image.
  2. Compiled FAQs according to the article’s sections.
— by Michael Brown
  1. Corrected factual error about Silksong release date.
  2. Added specific regional availability with excluded countries listed.
  3. Included full system requirements for iOS and Android users.
  4. Clarified play activity precision and legacy data limitations.
  5. Explained browser redirect reason to avoid 30% commissions.
  6. Added historical and architectural context for account linking.
  7. Introduced transparency section detailing data handling.
  8. Added 20+ verified sources with clickable citations.
  9. Reorganized content by reader priority for clarity and SEO.
— by Michael Brown
Initial publication.

Correction Record

Accountability
— by Michael Brown
  1. Removed Hollow Knight Silksong error reference completely for accuracy.
  2. Added specific regional availability list instead of vague worldwide statement.
  3. Clarified legacy systems show totals only without daily breakdowns.
  4. Explained 15-minute precision tracking for Switch and Switch 2.
  5. Added complete system requirements iOS 16.0 and Android 10.0.
  6. Clarified app redirects to avoid Apple Google 30 percent commission.
  7. Explained play activity was previously hidden in parental controls.
  8. Added account linking requirement reason due to legacy system architecture.
  9. Specified February 2020 hard cutoff date for legacy system data.
  10. Added Switch 2 fastest-selling console record with original Switch comparison.
  11. Included My Nintendo platinum points rewards redemption for custom content.
  12. Added publication date November 5 2025 for Google News compliance.
  13. Clarified physical products region-specific not available all countries worldwide.
  14. Explained account linking permanent for data preservation reasons for users.
  15. Added file size 46 MB for storage space consideration awareness.

FAQ

Who developed the Nintendo Store app for worldwide release, and what teams coordinated the redesign?

Nintendo's Japan division created the original My Nintendo app in April 2020 as a regional service. For worldwide expansion, coordinated teams from North America, Europe, and Asia-Pacific regions worked together to redesign and localize the platform for launch across multiple markets in November 2025.​

Why are Australia and New Zealand currently excluded from the Nintendo Store app?

Nintendo hasn't publicly disclosed the specific reasons for this exclusion. Likely contributing factors include regional licensing agreements, payment processing infrastructure requirements, and local regulatory considerations. Such market exclusions are often temporary, with access potentially expanding once compliance requirements are satisfied.​

How does Nintendo's Store app strategy differ from PlayStation and Xbox mobile applications?

All three gaming companies redirect users to external web browsers for checkout transactions, avoiding 30 percent platform commissions. Nintendo's strategy gained stronger justification after the 2025 Epic-Google antitrust settlement reduced Android app store fees to 9-20 percent, making commission avoidance more financially advantageous.​

Will Nintendo introduce direct in-app purchasing to the Nintendo Store app in the future?

No official timeline has been announced for direct in-app checkout functionality. Nintendo currently prioritizes margin protection, especially given Switch 2's record-breaking sales and rising tariff impacts on hardware costs. Recent regulatory changes reducing app store commissions may eventually incentivize reconsideration of this strategic decision.​

Why is play activity tracking promoted as a key Nintendo Store app feature today?

Nintendo elevated play activity tracking from hidden parental controls to a marquee app feature to encourage repeated engagement and account creation. This increased visibility generates valuable user behavior data supporting Nintendo's 400-million-account expansion initiative and enabling more personalized game recommendations.​

What explains Nintendo's region-specific availability policy for physical Store app products?

Regional product restrictions help protect established local retail partnerships and maintain consistent pricing across different geographic markets worldwide. These localized manufacturing, inventory, and distribution agreements prevent international price arbitrage while strengthening Nintendo's long-standing relationships with regional retailer networks operating across all territories.​

Will Nintendo expand play activity tracking to Wii, GameCube, or Switch Online classic games?

No official announcements regarding expansion have been made. The February 2020 data cutoff for legacy systems reflects when Nintendo discontinued server support for those platforms. Expanding tracking would require significant backend infrastructure development, though Switch Online's continuously growing classic game catalog suggests future opportunities.