Major talent agencies are banding together against OpenAI’s new product, Sora 2, which is a video app that allows users to place their likeness in realistic clips. This development raises concerns within Hollywood regarding client rights and compensation.
Talent Agencies Unite Against Sora 2
Agencies like Creative Artists Agency (CAA) and United Talent Agency (UTA) are publicly opposing Sora 2. CAA expressed that Sora 2 misuses emerging technology and poses a risk to their clients and their intellectual property.
CAA’s statement emphasizes the need for control, permission, and compensation for the use of clients’ likenesses. UTA has also criticized Sora 2, stating it represents exploitation rather than innovation, affirming their commitment to clients’ protections.
Response from Other Industry Leaders
WME, another talent agency, has opted all of its clients out of Sora 2, highlighting their stance against the platform. Additionally, the Motion Picture Association (MPA) has voiced concerns, urging OpenAI to be responsible for preventing copyright infringement.
MPA’s chief stated that it’s OpenAI’s duty to resolve issues with Sora 2 and called for decisive action. This collective response shows a significant industry pushback against the technology and its implications.
OpenAI’s Position and Future Actions
OpenAI’s CEO, Sam Altman, has acknowledged concerns from rightsholders regarding the platform. He has expressed intentions to allow those rights holders more control over their works in future updates.
Altman has promised rapid changes to address copyright issues. His statements indicate a willingness to hear from those affected about potential solutions moving forward.
