Sony Honda Mobility is set to spotlight electric vehicles at CES 2026, moving away from the usual talk about electronics and video games. A new concept model of the Afeela 1 electric car will be revealed, continuing its journey that began with the Vision-S announcement in 2020. This year, attenders can expect an exciting update as they’ve been teased with the prospect of new features and designs.
The press conference will be live-streamed on YouTube from Las Vegas on January 5, at 8 PM ET. If you miss it, Engadget will also provide live updates throughout the event, ensuring you won’t miss any important details.
What to Expect From Afeela
What’s on the agenda for the Afeela brand at CES? For starters, previous versions of the Afeela 1 have drawn mixed reactions. Despite being priced at an eye-catching $89,900, experts, including Engadget’s Tim Stevens, have pointed out that the vehicle feels outdated compared to newer models. They’ve noted a decline in interesting designs, likening it to being a PlayStation 4 in a PlayStation 5 world.
Still, it’s not just one model making waves. Afeela’s booth will feature several pre-production vehicles in various colors, along with the highly anticipated new concept. This diversity suggests that there’s a stronger focus on innovation and aesthetics this year, potentially addressing critiques from past showcases.
Highlights from the CES Presentation
Sony Honda is also bringing something new to the driving experience with the introduction of PlayStation Remote Play. This feature allows players to stream their PS4 or PS5 games from their consoles directly while in the car, utilizing enhanced streaming tech from the recently launched PlayStation Portal. Expect other surprises as they unveil more at CES 2026 as well.
This isn’t just about the Afeela 1; we’re looking forward to seeing a range of Sony Electronics products set to roll out in 2026.