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Is Amazon Still a Good Deal After AI Investment News and a 12.2% Increase?

Amazon's Value After Recent Stock Rally

Amazon's stock has risen significantly, raising questions about its valuation amidst new AI investments.

  • Stocks up 12.2% this year
  • Expansion in global markets
  • Strong AI and logistics investments
  • Valuation indicates undervaluation
  • PE ratio suggests slight undervaluation
  • Two potential investment narratives

Amazon’s recent stock increase sparks debate on its real value. With a rise of 12.2% this year, investors are analyzing whether Amazon remains a good investment after recent AI-related developments.

Stock Performance and Valuation

Amazon shares increased by 5.7% last week. The rise comes from optimism around the company’s international growth and AI investments, alongside its logistics and cloud services, which are drawing investor interest.

The Discounted Cash Flow (DCF) analysis rates Amazon as undervalued by 22.9%, estimating its value at $302.50 per share. Despite a strong cash flow of $40.04 billion, projections suggest further growth, leading to this conclusion.

Price-to-Earnings Ratio Insights

Amazon’s current Price-to-Earnings (PE) ratio is 32.6x, slightly below the peer average of 35.0x but higher than the industry average of 20.0x. This shows market confidence in its growth potential.

Simply Wall St’s Fair Ratio for Amazon is 36.8x. Since current trading is below this ratio, it indicates that the stock is undervalued based on earnings metrics.

Investment Narratives for Amazon

Investors can shape their stories, or “Narratives,” regarding Amazon’s future. These narratives reflect personal views on fair value and growth expectations, helping to guide buy, hold, or sell decisions.

One bullish narrative estimates Amazon’s value at $234.75, citing strong growth in e-commerce and cloud services. A bearish perspective values it at $222.55, suggesting current prices reflect much of the expected growth amidst challenges.

Alex Chen

Alex Chen

Senior Technology Journalist

United States – California Tech

Alex Chen is a senior technology journalist with a decade of experience exploring the ever-evolving world of emerging technologies, cloud computing, hardware engineering, and AI-powered tools. A graduate of Stanford University with a B.S. in Computer Engineering (2014), Alex blends his strong technical background with a journalist’s curiosity to provide insightful coverage of global innovations. He has contributed to leading international outlets such as TechRadar, Tom’s Hardware, and The Verge, where his in-depth analyses and hardware reviews earned a reputation for precision and reliability. Currently based in Paris, France, Alex focuses on bridging the gap between cutting-edge research and real-world applications — from AI-driven productivity tools to next-generation gaming and cloud infrastructure. His work consistently highlights how technology reshapes industries, creativity, and the human experience.

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FAQ

Why is Amazon's stock price rising?

Increased optimism around international expansion and AI investments.

How is Amazon valued compared to peers?

It trades below fair PE ratios and shows undervaluation.

What are the narratives investors are using?

Investors see varying growth potential and fair value estimates.