Apple has launched the iPhone Pocket, a $149.95 to $229.95 sling for your smartphone. This accessory, linked to the late designer Issey Miyake, aims to blend fashion and utility, despite its hefty price tag.
New iPhone Pocket costs $149.95-$229.95
Inspired by Issey Miyake’s design principles
Designed to carry phones stylishly
Available in crossbody and short sizes
Part of a growing trend in phone accessories
Could be a hot holiday gift
Apple and the renowned Japanese fashion house Issey Miyake have collaborated to create Apple s 230 dollar iphone sock launch a sock Issey Miyake designed as a Miyake wearable accessory. This iphone sock issey launch combines minimalist style with functional design, making it a unique Issey Miyake wearable for carrying an iPhone and small essentials.[1][2][3]
Key Material and Construction Features of the iPhone Pocket
The iPhone Pocket is constructed from a 3D-knitted ribbed mesh fabric with the qualities of Miyake’s signature pleats, made of:
85% polyester
14% nylon
1% polyurethane
Crafted entirely in Japan, reflecting Miyake’s expertise and Apple’s quality standards [apple.com][designboom.com].
Available in two strap lengths:
Short strap: Approximately 15.8 inches (40 cm) long, offered in eight colors including lemon, mandarin, purple, and black.
Long strap: Approximately 31.5 inches (80 cm) long, available in three colors – sapphire, cinnamon, and black.
The ribbed fabric allows the Pocket to stretch and expand, subtly revealing the contents e.g., iPhone display, AirPods, or keys while providing a tactile, compact carrying experience [4][5].
Comprehensive Wearability and Usage Options
The iPhone Pocket offers multiple ways to wear and use it:
Handheld, as a pouch-like carry
Tied onto bags or purses for easy access and added style
Worn directly on the body, either short or crossbody, as a fashion accessory
Designed to complement all iPhone models and fit small daily essentials, it is as much a style piece as a functional carrier [5][6].
Collaboration Philosophy and Market Context
This collaboration symbolizes the shared design values between Apple and Issey Miyake:
A focus on minimalism, craftsmanship, and functionality.
Emphasis on a “piece of cloth” concept, reflecting Miyake’s innovative textile approach with a clean, fluid design.
Apple’s vice president of Industrial Design, Molly Anderson, highlights the product’s customizable color palette that allows users to personalize their iPhone and Pocket combination.
The partnership recalls Issey Miyake’s influence on Apple’s design legacy, including the iconic Steve Jobs black uniform. [7][8]
Public Reception and Market Performance
The iPhone Pocket received mixed but intense public attention:
Praised for its innovative textile design and fashion-tech fusion.
Criticized for its high price point compared to conventional phone cases or holders.
The product launched with limited editions, causing rapid sell-outs in key markets such as the US, UK, China, and Japan.
The reception underscores an ongoing debate about luxury tech accessories’ value versus practical utility [10][9].
Potential Limitations and Consumer Considerations
Consumers should be aware of the following aspects:
The accessory is not designed to provide strong physical protection against drops or impacts like conventional phone cases.
Color and size options are limited, which may not suit all styles or needs.
Apple’s standard warranty does not cover this accessory, which is serviced under manufacturer-specific policies [10].
Availability is limited due to the exclusive nature of the product, possibly leading to delays or difficulty purchasing.
The Pocket prioritizes aesthetic and design philosophy over broad, mass-market practicality, so users should weigh price against personal appeal.
Key Features and Considerations in List Format
Material composition: 85% polyester, 14% nylon, 1% polyurethane
Production: 3D-knitted construction crafted in Japan
Colors: 8 for short strap, 3 for long strap
Dimensions: Short approx. 40 cm, Long approx. 80 cm
Wear options: Handheld, tied to bags, or crossbody
Compatibility: Fits all iPhone models and small daily items
Warranty: Apple warranty excludes this accessory
Market status: Limited-edition, fast sell-outs, mixed public response
Luca Fischer is a senior technology journalist with more than twelve years of professional experience specializing in artificial intelligence, cybersecurity, and consumer electronics. L. Fischer earned his M.S. in Computer Science from Columbia University in 2011, where he developed a strong foundation in data science and network security before transitioning into tech media.
Throughout his career, Luca has been recognized for his clear, analytical approach to explaining complex technologies. His in-depth articles explore how AI innovations, privacy frameworks, and next-generation devices impact both industry and society.
Luca’s work has appeared across leading digital publications, where he delivers detailed reviews, investigative reports, and feature analyses on major players such as Google, Microsoft, Nvidia, AMD, Intel, OpenAI, Anthropic, and Perplexity AI.
Beyond writing, he mentors young journalists entering the AI-tech field and advocates for transparent, ethical technology communication. His goal is to make the future of technology understandable and responsible for everyone.
TechCrunch Reports went live in 2005 when founder Michael Arrington traded his Silicon Valley law books for a WordPress template and a simple vow: cover startup with the same urgency the Wall Street Journal reserves for Fortune 500 giants. The first post landed at 9:14 p.m.; within a year the blog broke the news that Google had acquired YouTube, cementing its role as the default tip-sheet for venture capital hunting the next unicorn.
Today a rotating team of thirty editors spanning San Francisco, New York, London, Bangalore and Beijing publishes thirty-five posts per day, each optimized for speed and depth. When a term sheet circulates, reporters verify the amount, series and lead investor through two independent sources—usually a founder and a VC—before the story hits the homepage ninety seconds later. Funding round pages auto-populate with Crunchbase data, giving readers competitor analysis, employee headcount graphs and burn-rate projections without leaving the article.
Beyond breaking-news posts, TechCrunch runs four recurring franchises. “Equity” delivers a 20-minute daily podcast unpacking the latest deals; “Pitch Deck Teardown” invites founders to publish the slides that closed their Series A so the community can critique narrative arc and metric order; “Startup Battlefield” is a monthly livestream where eight pre-Series B companies pitch judges such as Sequoia partners and Zoom C-suite alumni; and “TC+” offers a subscription paywall packed with investor surveys, cap-table templates and S-1 line-by-line breakdowns.
The annual Disrupt conference part trade show, part hackathon, part gladiator arena draws 10,000 attendees to San Francisco’s Moscone Center every September. Past winners include Dropbox, Mint and Yammer; IPO-bound alumni return to mentor new cohorts, creating a feedback loop that keeps the editorial team plugged into tomorrow’s headlines before they happen. Satellite Disrupt events now run in Berlin, Shenzhen and Lagos, extending TechCrunch’s lens to global innovation hubs.
Every article, video and newsletter adheres to a conflict-of-interest policy that bars reporters from holding positions in companies they cover, while sponsored posts are clearly labelled “Partner Content.” The result is a living archive of more than 250,000 posts chronicling fifteen years of boom, bust, pivot and exit a real-time ledger of the technology economy trusted by founders, investors and curious readers worldwide.
Mrs. Kamar Mahmoud serves as the Managing Editor of the English Division at Faharas website, where she plays a pivotal role in maintaining the site's editorial excellence. With a keen eye for detail and a commitment to journalistic integrity, Kamar.M oversees the entire content lifecycle from writer assignments through to final publication. Her responsibilities include managing editorial workflows, providing guidance to writers, and ensuring that every article published meets Faharas website's rigorous standards of quality, accuracy, and clarity. Through her leadership, she helps maintain the site's reputation for delivering reliable and well-crafted content to its readership.
