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Defending Apple’s $230 iPhone sock as a worthwhile purchase

Apple’s new $230 iPhone Pocket explained

Apple has launched the iPhone Pocket, a $149.95 to $229.95 sling for your smartphone. This accessory, linked to the late designer Issey Miyake, aims to blend fashion and utility, despite its hefty price tag.

  • New iPhone Pocket costs $149.95-$229.95
  • Inspired by Issey Miyake’s design principles
  • Designed to carry phones stylishly
  • Available in crossbody and short sizes
  • Part of a growing trend in phone accessories
  • Could be a hot holiday gift

Apple just released the iPhone Pocket, a unique accessory priced between $149.95 and $229.95. Though it seems outrageous, it’s designed in the spirit of the late fashion icon Issey Miyake. It aims to combine functionality with a sleek aesthetic—expect to see this catch on during the holiday gift rush.

Understanding the iPhone Pocket’s Design

This new product is all about simplicity and elegance. The pocket, made from a single piece of fabric, is rooted in the design philosophy of Miyake, who emphasized minimalism and reducing waste. Apple’s take on the classic pocket lets you show off your iPhone while keeping it secure.

In the crossbody format—available in three color options—it fits into the rising trend of fashionable, practical phone accessories. While some enthusiasts may question its necessity, the popularity of similar options indicates a shift toward functional style. Apple itself has been diving into this with other products, like its $59 crossbody strap.

The Fashion Statement of Phone Accessories

This isn’t just about practicality; it’s about statement-making. Accessories like the iPhone Pocket tap into a larger trend. Think about how Mini bags have become popular, often designed just for phones. A sock-like pouch for your iPhone might seem absurd, but increasingly, quirky, smaller items are drawing attention and sales.

Brands like Free People and IKEA are already marketing mini bag keychains, further pushing the envelope on what constitutes a smartphone accessory.

The Future of Apple’s iPhone Pocket

Will the iPhone Pocket become as popular as some of the other absurd trends in fashion? It’s hard to say, but if it does catch on this holiday season, it could redefine phone-carrying accessories. Expect to see creative variations and interpretations popping up.

Luca Fischer

Luca Fischer

Senior Technology Journalist

United States – New York Tech

Luca Fischer is a senior technology journalist with more than twelve years of professional experience specializing in artificial intelligence, cybersecurity, and consumer electronics. L. Fischer earned his M.S. in Computer Science from Columbia University in 2011, where he developed a strong foundation in data science and network security before transitioning into tech media. Throughout his career, Luca has been recognized for his clear, analytical approach to explaining complex technologies. His in-depth articles explore how AI innovations, privacy frameworks, and next-generation devices impact both industry and society. Luca’s work has appeared across leading digital publications, where he delivers detailed reviews, investigative reports, and feature analyses on major players such as Google, Microsoft, Nvidia, AMD, Intel, OpenAI, Anthropic, and Perplexity AI. Beyond writing, he mentors young journalists entering the AI-tech field and advocates for transparent, ethical technology communication. His goal is to make the future of technology understandable and responsible for everyone.

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FAQ

Why is the price so high?

The design ties to luxury fashion and brand reputation.

Who designed the iPhone Pocket?

It's inspired by concepts from Issey Miyake.

What sizes are available?

It comes in short and long crossbody sizes.