Apple just released the iPhone Pocket, a unique accessory priced between $149.95 and $229.95. Though it seems outrageous, it’s designed in the spirit of the late fashion icon Issey Miyake. It aims to combine functionality with a sleek aesthetic—expect to see this catch on during the holiday gift rush.
Understanding the iPhone Pocket’s Design
This new product is all about simplicity and elegance. The pocket, made from a single piece of fabric, is rooted in the design philosophy of Miyake, who emphasized minimalism and reducing waste. Apple’s take on the classic pocket lets you show off your iPhone while keeping it secure.
In the crossbody format—available in three color options—it fits into the rising trend of fashionable, practical phone accessories. While some enthusiasts may question its necessity, the popularity of similar options indicates a shift toward functional style. Apple itself has been diving into this with other products, like its $59 crossbody strap.
The Fashion Statement of Phone Accessories
This isn’t just about practicality; it’s about statement-making. Accessories like the iPhone Pocket tap into a larger trend. Think about how Mini bags have become popular, often designed just for phones. A sock-like pouch for your iPhone might seem absurd, but increasingly, quirky, smaller items are drawing attention and sales.
Brands like Free People and IKEA are already marketing mini bag keychains, further pushing the envelope on what constitutes a smartphone accessory.
The Future of Apple’s iPhone Pocket
Will the iPhone Pocket become as popular as some of the other absurd trends in fashion? It’s hard to say, but if it does catch on this holiday season, it could redefine phone-carrying accessories. Expect to see creative variations and interpretations popping up.