Lego's first press conference at CES 2026 is today. Unveiling plans remain unclear, but we can expect news about video games and sustainability efforts.
Event: Lego press conference
Date: January 5, 2026
Timing: 1 PM ET
Live updates available
Possible new video games
Sustainability discussion expected
The news is about Lego’s first press conference at CES 2026, happening today. While the specifics of what they’ll announce are still under wraps, there’s a lot of buzz around potential new video games and their environmental goals.
What’s Happening at the Event
Lego will hold its press conference today, January 5, at 1 PM ET. Unlike many other CES events, this one won’t be livestreamed, but real-time updates will be provided. Engadget’s Nate Ingraham will be liveblogging from Mandalay Bay in Las Vegas, sharing insights as they unfold. The updates will start at noon ET, giving fans a heads-up before the big reveal.
What Lego Might Unveil
There’s little information available from Lego about what they might announce. At last year’s CES, they revealed their partnership with Sony for the animated online game, Lego Horizon Adventures. There’s speculation that they might focus on a new game for 2026. Additionally, there’s talk of showcasing the Lego Group F1 Academy racing car, which would enhance their brand image.
– Possible video game highlights
– New Lego Group F1 Academy details
Given Lego’s commitment to environmental issues, it’s likely they’ll discuss initiatives aimed at their 2032 sustainability targets. They aim to make their bricks more eco-friendly and reduce carbon emissions by 37%.
Anticipating Unique Product Announcements
Fans are eager for unique tech-centric products rather than just new Lego sets. Everyone is curious what innovative twists Lego might bring to the table this year.
Luca Fischer is a senior technology journalist with more than twelve years of professional experience specializing in artificial intelligence, cybersecurity, and consumer electronics. L. Fischer earned his M.S. in Computer Science from Columbia University in 2011, where he developed a strong foundation in data science and network security before transitioning into tech media.
Throughout his career, Luca has been recognized for his clear, analytical approach to explaining complex technologies. His in-depth articles explore how AI innovations, privacy frameworks, and next-generation devices impact both industry and society.
Luca’s work has appeared across leading digital publications, where he delivers detailed reviews, investigative reports, and feature analyses on major players such as Google, Microsoft, Nvidia, AMD, Intel, OpenAI, Anthropic, and Perplexity AI.
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Engadget is a technology news and reviews website that covers gadgets, consumer electronics, gaming, and other tech-related topics.
Founded in 2004, it offers daily articles, in-depth reviews, buying guides, and video content, and is currently owned by Yahoo.
