Consultants have evaluated recent policy changes at Walmart and Amazon, praising one while criticizing the other. Walmart’s new rule for its fulfillment service offers sellers more power, while Amazon’s forthcoming DD+7 policy is causing concern among sellers.
Walmart’s Policy Gets Positive Feedback
Walmart has introduced a policy allowing sellers using its Multichannel Solutions fulfillment service to choose which shipping carriers will fulfill orders from other marketplaces.
GeekSeller co-founder Daniel Sodkiewicz highlighted the benefit on LinkedIn, stating it gives sellers increased control. As other marketplaces impose new restrictions, such as TikTok Shop’s upcoming carrier limitations, this update supports sellers effectively.
Amazon’s Upcoming Policy Faces Backlash
Amazon’s DD+7 policy, set for March 2026, has raised concerns among sellers. Consultant Max Sigurdson-Scott criticized the policy, suggesting it creates a new profit source for Amazon by delaying access to seller funds for an additional week.
Sigurdson-Scott’s calculations indicate that holding onto seller funds could allow Amazon to earn between $200 and $300 million each year without any extra effort. While Amazon claims the policy is to cover returns, he argues it merely manipulates cash flow to increase profits.
Impact on Sellers and Cash Flow
Amazon announced the policy change to sellers in September, labeling it a “one-time cash flow impact.” However, consultants believe it will have lasting effects on sellers’ financial situations.
Sellers may find it harder to manage inventory and finances due to the delayed access to funds, leading to tighter cash flow and increased pressure to restock.
