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Various electronics and laptops promoted for Best Buy’s Techtober event.
UPDATED True US

Best Buy’s weeklong Techtober Sale competes with October Prime Day

Best Buy's Techtober Sale Competes with Prime Day

Best Buy launches a weeklong sale alongside Amazon's Prime Days, featuring various tech deals.

  • Best Buy's Techtober Sale runs Oct. 7-12
  • Amazon's Prime Big Deal Days are Oct. 7-8
  • Best Buy features daily deals on tech
  • Competing sales from Walmart and Target
  • Many items are cheaper at Best Buy
  • Best Buy offers substantial discounts on Apple products
  • Significant deals on Windows laptops and TVs
  • Robotic vacuums see major price cuts

Best Buy is running its weeklong “Techtober Sale” from October 7 through October 12, providing a strong retail alternative to Amazon’s Prime Big Deal Days event held October 7 to 8. This sale includes significant discounts on a wide range of tech products such as laptops, TVs, headphones, smart home devices, and more. Deals are available online, in the Best Buy app, and in physical stores, with new markdowns introduced daily.

Highlights from Best Buy’s Techtober Sale

  • Apple AirTag — $19.99 (Save $9.01) [1]
    A popular Bluetooth tracker with seamless iOS integration and a battery lasting about a year.
  • Asus Zenbook A14 (Snapdragon X Plus, 16GB RAM, 512GB SSD) — $579.99 (Save $420)
    A standout Windows laptop deal, praised for performance and value.
  • TCL 75-inch QM5K 4K QD-Mini LED TV — $599.99 (Save $600) [4]
    A large premium 4K TV at a deeply discounted price.
  • Roku Streaming Stick 4K — $29.99 (Save $20) [5]
    Affordable 4K streaming device deal.
  • iRobot Roomba Combo 10 Max + AutoWash Dock — $599.99 (Save $800) [3]
    Highly discounted smart vacuum, available at Best Buy after selling out on Amazon.

Notable Apple Deals

  • Apple Watch Ultra 2 (GPS + Cellular, 49mm) — $649 (Save $150) [2]
  • iPad models featuring savings up to $150, including iPad mini (A17 Pro) at $379 and iPad Air (M3 chip) ranging from $449 to $649 [8]
  • MacBook Air and MacBook Pro models with discounts between $200 and $400 [6]

Additional Sale Insights

Best Buy’s Techtober Sale continues its tradition of countering Amazon’s major shopping events like Prime Day and October Prime Day by offering comparable or exclusive deals. Unlike Amazon’s event, which requires a paid Prime membership, Best Buy’s sale is open to all shoppers, with added bonuses such as rewards for My Best Buy paid members. [9] [7]

Alongside Best Buy, other retailers such as Walmart and Target are also holding competing sales from early to mid-October, creating a broad landscape of choice for consumers. Shoppers are encouraged to revisit Best Buy’s Techtober Sale throughout the week to catch newly added deals.

Luca Fischer

Luca Fischer

Senior Technology Journalist

United States – New York Tech

Luca Fischer is a senior technology journalist with more than twelve years of professional experience specializing in artificial intelligence, cybersecurity, and consumer electronics. He earned his M.S. in Computer Science from Columbia University in 2011, where he developed a strong foundation in data science and network security before transitioning into tech media. Throughout his career, Luca has been recognized for his clear, analytical approach to explaining complex technologies. His in-depth articles explore how AI innovations, privacy frameworks, and next-generation devices impact both industry and society. Luca’s work has appeared across leading digital publications, where he delivers detailed reviews, investigative reports, and feature analyses on major players such as Google, Microsoft, Nvidia, AMD, Intel, OpenAI, Anthropic, and Perplexity AI. Beyond writing, he mentors young journalists entering the AI-tech field and advocates for transparent, ethical technology communication. His goal is to make the future of technology understandable and responsible for everyone.

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Editorial Timeline

Revisions
— by Kamar Mahmoud
Featured image added.
— by Kamar Mahmoud
Added new relevant secondary sources
— by Kamar Mahmoud
Initial publication.

Correction Record

Accountability
— by Kamar Mahmoud
  1. - Clarified sale dates: Best Buy's Techtober Sale runs Oct 7–12 competing with Amazon’s Oct 7–8 Prime Big Deal Days.
  2. - Specified platforms: Deals available online, in app, and in stores with daily markdowns.
  3. - Standardized deal format: Included product name, price, and exact savings.
  4. - Added product details: Included key features like AirTag battery life, laptop specs.
  5. - Corrected discount accuracy for key items, e.g., iRobot Roomba and TCL TV savings.
  6. - Highlighted membership benefits: Prize membership required for Amazon, My Best Buy rewards added.
  7. - Included competitor context: Noted Walmart and Target sales contemporaneous with Best Buy.
  8. - Cited updated, credible sources with publication dates and relevance.
  9. - Simplified language for clarity and ease of reader understanding.
  10. - Removed redundant phrasing to enhance brevity.

FAQ

What products are included in the sale?

Laptops, TVs, headphones, and more are included.

How long does the Techtober Sale last?

The sale runs from October 7 to 12.

Are the deals available to everyone?

Yes, Best Buy's deals are not membership-restricted.