Apple TV and Peacock will offer a streaming bundle starting at $14.99 monthly, providing over 30% savings. Customers can choose between ad-supported and ad-free options, and selected shows will be available for free on both platforms.
Bundle available next week
Starting price: $14.99/month
Over 30% savings offered
Ad-supported and ad-free options
Exclusive live NBA games on Peacock
Selected shows free on both platforms
Apple One subscribers get a discount
Apple and NBCUniversal have launched a joint streaming bundle called the Apple TV and Peacock Bundle, available starting October 20, 2025, in the United States. This is the first major partnership combining Apple TV with a third-party streaming service, offering a significant value proposition and unique cross-platform content access.[1][3]
Pricing and Discounts
The bundle costs $14.99 per month for Apple TV plus Peacock Premium (ad-supported).
An ad-free option with Peacock Premium Plus is priced at $19.99 per month.
This offers more than 30% savings compared to subscribing to both services separately.
Apple One Family and Premier subscribers receive a 35% discount on the Peacock Premium Plus plan, marking the first Apple One benefit extending outside Apple’s ecosystem.[2][3][7][1]
Content and Features
Apple TV provides premium original series, documentaries, movies, and family programming without ads.
Peacock offers live sports, events, originals, and popular franchises with ad-supported or ad-free tiers.
NBA games will be exclusively available on Peacock starting October 21, 2025.
Both platforms provide a “sampling” feature: Peacock subscribers can watch up to three episodes of select Apple TV shows such as Slow Horses, Foundation, and Palm Royale. Apple TV app users can access up to three episodes of Peacock hits like Law & Order, Bel-Air, and Twisted Metal.[3][7][10][1][2]
Accessibility and Sign-Up
The bundle can be purchased through either the Apple TV or Peacock app and their websites.
Existing subscribers can merge or link accounts with no new sign-up complexity.
The collaboration aims to simplify the streaming experience with easy sign-up and rich content discovery across both platforms.[4][3]
Executive Statements
Matt Strauss, Chairman of NBCUniversal Media Group, describes this partnership as “redefining the customer journey for streaming bundles” with rich sampling and an expanded audience reach.
Oliver Schusser, Apple’s vice president of Apple TV and related services, highlighted the bundle as a “simple and seamless experience” uniting the best entertainment from both providers.[1][3]
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