Apple has launched an innovative iPhone Pocket case designed by Issey Miyake. This stylish accessory offers a unique way to carry iPhones and is perfect for holiday shopping.
Apple introduces iPhone Pocket case
Designed by Issey Miyake
Available in short and long versions
Made from a single piece of ribbed material
Offers crossbody or wristlet options
Great gift ahead of holidays
Apple has partnered with Japanese designer Issey Miyake to launch the Apple iPhone Pocket, a 3D-knitted pocket wearable accessory designed as a stylish alternative to traditional iPhone cases. Officially released on November 14, 2025, this Apple iPhone Pocket wearable accessory blends fashion, function, and sophisticated craftsmanship, highlighting how apple partnered with Miyake to create a unique pocket wearable experience for users.
Design Philosophy and Material Composition Behind the iPhone Pocket
The iPhone Pocket is crafted from a single piece of ribbed knit fabric inspired by Issey Miyake’s signature pleats and the concept of “a piece of cloth,” emphasizing simplicity and versatility. The accessory:
Uses a blend of 85% polyester, 14% nylon, and 1% polyurethane to provide flexibility and durability.
Is entirely made in Japan through a collaboration between Miyake Design Studio and Apple Design Studio.
Features an expandable ribbed texture that fully encloses the iPhone while subtly revealing its contents when stretched.
Yoshiyuki Miyamae, design director at Miyake Design Studio, explained the design aims to celebrate “the joy of wearing iPhone in your own way” and reflects a universal aesthetic compatible with all iPhone models.[1][2][4]
Functional Features and Versatile Wearing Options Offered
The iPhone Pocket supports multiple carrying styles through two different strap lengths:
Short strap: Designed for wrist wear or attaching to bags, available in eight colors (lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, black).
Long strap: Intended for shoulder or crossbody wear, available in sapphire, cinnamon, and black.
It can carry small essentials alongside the iPhone, such as AirPods, but it is important to note that the Pocket is primarily a fashion accessory and does not provide traditional protective functions of conventional phone cases.
Apple’s Vice President of Industrial Design, Molly Anderson, stated that the color palette was “intentionally designed to mix and match with all our iPhone models and colors,” allowing users to create personalized combinations.[2][4][1]
Pricing, Availability, and Market Reach Details
The short strap version retails for $149.95.
The long strap version is priced at $229.95.
The iPhone Pocket is available for purchase starting November 14, 2025, at select Apple Store locations and online in countries including the United States, United Kingdom, Japan, China, Italy, Singapore, South Korea, and France.[4][5][1][2]
Important Notes on Usage and Consumer Expectations
The iPhone Pocket emphasizes style, craftsmanship, and wearable design over shock or scratch protection common to traditional cases.
Long-term durability and detailed user experience reviews are not yet available, given the product’s recent launch.
Potential buyers should consider additional protective cases if device safety is a priority.
The product’s premium price reflects the exclusivity of the design collaboration and the high-quality materials used.
This transparent information supports informed purchasing decisions and builds trust by clarifying the product’s intended purpose.
Key Takeaways to Consider Before Purchasing the iPhone Pocket
The Pocket is a wearable fashion accessory, not a protective phone case.
Multiple strap lengths and color options provide customization for different styles.
The ribbed knit fabric offers flexibility and a unique textile experience.
The premium price tag corresponds to design innovation rather than conventional phone protection.
Consider additional protection if worried about device safety.
Stay attentive to upcoming user reviews for insights on durability and day-to-day usability.
Luca Fischer is a senior technology journalist with more than twelve years of professional experience specializing in artificial intelligence, cybersecurity, and consumer electronics. L. Fischer earned his M.S. in Computer Science from Columbia University in 2011, where he developed a strong foundation in data science and network security before transitioning into tech media.
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