Amazon will remove protections for high-value item sellers. Many are concerned about increased returns and reduced profit margins.
Amazon ends buyer-seller messaging
Sellers worry about returns
Price increases likely for high-value goods
Some may leave Amazon entirely
SAFE-T program questioned
Advertising strategies may change
Amazon is removing protections for sellers of high-value items next month, a move that many sellers are criticizing. The change means sellers will no longer be able to message buyers directly.
Sellers Disagree with Amazon’s Decision
Sellers of expensive products argue that losing direct communication with buyers is essential for resolving issues and reducing returns. One furniture seller emphasized the satisfaction of customers when problems are resolved before returns occur.
Another seller highlighted the need to explain proper return procedures to prevent damage when high-value items are sent back. Sellers fear that without this communication, their profit margins will suffer significantly.
Potential Impact on Pricing and Selling Strategies
Many sellers indicate they may raise prices by about 10% to maintain profit margins due to the new policy. Others contemplate removing high-value items from Amazon entirely and exploring other platforms where they have more control.
Sales strategies are also likely to shift. Sellers are considering reducing their advertising budgets for items affected by the policy, as the cost of incorrect orders may increase.
Concerns About the SAFE-T Program
Amazon claims it will protect sellers through its SAFE-T program, which allows claims for reimbursement when buyers receive refunds. However, sellers are doubtful about its effectiveness, citing past experiences with carrier claims.
Experts suggest that sellers must adapt their pricing and ad strategies in response to the new policy impacts, particularly for fragile or high-value items.
Alex Chen is a senior technology journalist with a decade of experience exploring the ever-evolving world of emerging technologies, cloud computing, hardware engineering, and AI-powered tools.
A graduate of Stanford University with a B.S. in Computer Engineering (2014), Alex blends his strong technical background with a journalist’s curiosity to provide insightful coverage of global innovations.
He has contributed to leading international outlets such as TechRadar, Tom’s Hardware, and The Verge, where his in-depth analyses and hardware reviews earned a reputation for precision and reliability.
Currently based in Paris, France, Alex focuses on bridging the gap between cutting-edge research and real-world applications — from AI-driven productivity tools to next-generation gaming and cloud infrastructure. His work consistently highlights how technology reshapes industries, creativity, and the human experience.
