Amazon rebrands Project Kuiper as Amazon Leo, signaling progress in satellite internet.
Project Kuiper rebranded to Amazon Leo
Network targets low Earth orbit satellites
Goal: High-speed internet for underserved areas
First satellites launched in April 2025
Amazon lags behind SpaceX's Starlink
No launch date for widespread service
Sign-up available for updates
Amazon has officially rebranded its amazon leo satellite internet initiative from Project Kuiper to Amazon Leo as of November 2025. The leo satellite internet network marks a major step in Amazon’s satellite internet deployment efforts, aiming to expand global internet deployment capacity. Amazon Leo has already reached more than 150 satellites deployed, with satellites deployed steadily increasing as the company progresses toward its constellation goals. This growing network forms part of Amazon’s plan for a next generation broadband system that will ultimately exceed satellite internet 150 satellites units in orbit as the buildout accelerates.[1][6]
Satellite Deployment and Infrastructure
As of late 2025, Amazon Leo has deployed more than 150 satellites following six successful launches. The satellites orbit at altitudes roughly between 590 and 630 kilometers. Multiple launch providers including United Launch Alliance, SpaceX, Blue Origin, and Arianespace support Amazon’s deployment efforts. Manufacturing capacities enable satellite production at a pace of up to five per day. The Federal Communications Commission (FCC) requires Amazon to deploy at least half of its authorized constellation by July 2026 to maintain licensure, and Amazon is actively progressing toward this deadline.[4][6][1]
Amazon Leo’s satellite internet service integrates three main elements:
The LEO satellite constellation provides low-latency, high-capacity network coverage.
A terrestrial ground infrastructure consists of global gateway stations and fiber internet backbones.
Customer terminals come in three versions tailored to different speeds and use cases:
Leo Nano delivers speeds up to 100 Mbps with a compact terminal.
Leo Pro provides service up to 400 Mbps with a larger antenna.
Leo Ultra targets enterprise-grade speeds up to 1 Gbps.
These capabilities aim to support a broad range of applications from video conferencing to online gaming, enabling broadband connections in areas conventional internet cannot serve effectively.[2][1]
Service and Market Strategy
Amazon Leo plans to commence service to select enterprise customers by the end of 2025, with a broader commercial rollout scheduled for 2026 contingent on network buildout and regulatory approvals. Strategic partners include JetBlue (in-flight connectivity), DIRECTV Latin America, Sky Brasil, and Australia’s National Broadband Network operator (NBN Co). These alliances underscore a focus on both wholesale and enterprise markets in the initial phase. Residential and small business offerings are expected to follow once infrastructure and capacity mature.[6][8][4]
Pricing and Competitive Positioning
To date, Amazon has not released detailed consumer pricing. Industry estimation, based on the rural satellite internet market, anticipates Amazon Leo pricing to be competitive with Starlink and other existing satellite broadband providers, who offer plans ranging roughly from $40 to $120 per month depending on speed and region. Planned speeds from 100 Mbps up to 1 Gbps position Amazon Leo alongside Starlink, which currently serves millions of subscribers globally with similar performance metrics.[3][4]
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