Amazon Prime Video has replaced gunless James Bond images after fan backlash.
Gunless Bond artwork removed
Replaced with movie stills
Fans criticized the changes
Changes sparked social media memes
Artwork altered for several Bond actors
Prime Video did not comment
Amazon Prime Video has replaced images showing James Bond without his iconic firearm after fans voiced their concerns. This change follows backlash during James Bond Day on October 5.
Controversial Artwork Alterations
Amazon Prime Video faced swift backlash after digitally removing James Bond’s iconic firearm in promotional artwork for the franchise. Posters featuring classic films like Dr. No (1962) with Sean Connery and GoldenEye (1995) starring Pierce Brosnan had Bond’s Walther PPK airbrushed out or cropped from the images. Other altered visuals, such as Roger Moore’s A View to a Kill and Daniel Craig’s Spectre, either elongated his arms to hide the gun or cropped it entirely, creating notably odd poses.[1][2][3]
Fan Reaction and Social Media Outcry
Bond fans, particularly in the U.K., were quick to notice and criticize the edits, seeing the removal of the gun as stripping away a core element of the character. Social media users mocked and condemned the move, with some calling it “cultural vandalism” and worrying about the future direction of the franchise under Amazon MGM Studios, which recently appointed Denis Villeneuve as the next Bond director. Memes and humorous edits proliferated online, replacing the missing guns with absurd alternatives, emphasizing how important the weapon is to Bond’s image.[3][4][5]
Prime Video’s Response and Artwork Replacement
Following the backlash, Amazon Prime Video quietly removed the doctored artwork over the weekend around James Bond Day on October 5, replacing it with stills from the films. However, many of the replacement images still avoided showing Bond with a firearm, either cropping the gun out of frame or focusing on action scenes without it. Amazon declined to comment on the controversy or provide reasons for the original edits.[6][1][3][7]
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