Partially
Poster showing a stylized James Bond without his trademark weapon
UPDATED Selective GB

Amazon Prime Video Alters Scrubs Gunless James Bond Artwork After Backlash

Amazon Prime Video Removes Gunless Bond Artwork

Amazon Prime Video has replaced gunless James Bond images after fan backlash.

  • Gunless Bond artwork removed
  • Replaced with movie stills
  • Fans criticized the changes
  • Changes sparked social media memes
  • Artwork altered for several Bond actors
  • Prime Video did not comment

Amazon Prime Video has replaced images showing James Bond without his iconic firearm after fans voiced their concerns. This change follows backlash during James Bond Day on October 5.

Controversial Artwork Alterations

Amazon Prime Video faced swift backlash after digitally removing James Bond’s iconic firearm in promotional artwork for the franchise. Posters featuring classic films like Dr. No (1962) with Sean Connery and GoldenEye (1995) starring Pierce Brosnan had Bond’s Walther PPK airbrushed out or cropped from the images. Other altered visuals, such as Roger Moore’s A View to a Kill and Daniel Craig’s Spectre, either elongated his arms to hide the gun or cropped it entirely, creating notably odd poses.[1][2][3]

Fan Reaction and Social Media Outcry

Bond fans, particularly in the U.K., were quick to notice and criticize the edits, seeing the removal of the gun as stripping away a core element of the character. Social media users mocked and condemned the move, with some calling it “cultural vandalism” and worrying about the future direction of the franchise under Amazon MGM Studios, which recently appointed Denis Villeneuve as the next Bond director. Memes and humorous edits proliferated online, replacing the missing guns with absurd alternatives, emphasizing how important the weapon is to Bond’s image.[3][4][5]

Prime Video’s Response and Artwork Replacement

Following the backlash, Amazon Prime Video quietly removed the doctored artwork over the weekend around James Bond Day on October 5, replacing it with stills from the films. However, many of the replacement images still avoided showing Bond with a firearm, either cropping the gun out of frame or focusing on action scenes without it. Amazon declined to comment on the controversy or provide reasons for the original edits.[6][1][3][7]

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Editorial Timeline

Revisions
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Add SEO improvements
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Initial publication.

Correction Record

Accountability
— by Kamar Mahmoud
  1. - Add clear mention of Amazon digitally removing Bond’s firearm.
  2. - Specify films affected: *Dr. No*, *GoldenEye*, *A View to a Kill*, *Spectre*.
  3. - Describe how guns were removed—airbrushing, cropping, elongating arms.
  4. - Include fan backlash details, especially from UK social media.
  5. - Add quotes or reactions from critics calling edits cultural vandalism.
  6. - Report Amazon quietly replacing edited artwork with film stills.
  7. - Note continued absence of guns in replacement images.
  8. - Mention Amazon's refusal to comment on the edits.
  9. - Highlight concerns about franchise future under Amazon MGM control.
  10. - Reference James Bond Day timing and related social media activity.
  11. - Point out fans’ humorous responses and memes mocking changes.
  12. - Emphasize the significance of the firearm in Bond’s identity.
  13. - Contextualize within wider trends of content modification by streaming platforms.

FAQ

Why were the original images altered?

Fan backlash prompted the removal of gun imagery.

How did fans react to the changes?

Fans expressed outrage and created memes.

What type of artwork replaced the original images?

Movie stills were used in place of posters.