Amazon’s October Prime Big Deal Days 2025 concluded on October 10, 2025, at 11:59 p.m. EST in Canada after running for four consecutive days. The exclusive shopping event, which began on October 7, offered Prime members across the country deep discounts on popular products and holiday essentials.[1][2][3]
Event Duration and Scope
Canada received extended access to the fall Prime Day event, enjoying a four-day sale period compared to the typical two-day format offered in other regions. The Prime Big Deal Days ran from October 7 through October 10, 2025, providing Canadian shoppers with 96 hours of exclusive deals.[4][5]
The event featured millions of deals across more than 35 product categories, including electronics, home and kitchen appliances, beauty products, toys, and seasonal items. Major brands such as Apple, Samsung, Sony, Ninja, Dyson, and Yeti participated in the promotional event.[6][7]
Top Product Categories and Deals
Electronics and Technology
Technology products dominated the sales event with significant discounts on Apple Watch Series 10, various Kindle models, and smart home devices. Amazon’s own product line, including Fire TV Sticks, Ring doorbells, and Blink security cameras, were available starting at reduced prices.[8][9]
Home and Kitchen Appliances
Robot vacuums, coffee makers, and kitchen gadgets from brands like Keurig, Bissell, and Ninja saw strong customer interest. Air fryers, stand mixers, and cleaning equipment were among the bestselling items during the four-day event.[10][11]
Beauty and Personal Care
Skincare products from Cetaphil, CeraVe, and other popular brands received discounts ranging from 20 to 42 percent. Electric toothbrushes, hair styling tools, and wellness products also featured prominently in the sale.[12]
Extended Deals Continue After Event
While the official Prime Big Deal Days ended on October 10, many retailers have continued offering select discounts on bestselling items. Amazon Canada maintains an extended deals section where some Prime Day promotions remain active for a limited time.[13]
Shoppers who missed the official event can still find savings on popular categories, though availability varies and inventory levels are lower than during the main sale period. Extended deals typically include home goods, electronics, and seasonal items that did not sell out during the primary event.[14]
Shopping Requirements and Membership Benefits
The Prime Big Deal Days remained exclusive to Amazon Prime members throughout the entire event. Non-members were required to sign up for Prime membership or start a free trial to access the promotional pricing.[15]
Prime membership in Canada includes benefits beyond sale access, such as free shipping on eligible orders, Prime Video streaming, and exclusive early access to select deals. The membership costs approximately $99 annually or $9.99 monthly.[16]
Comparison to Summer Prime Day
The October 2025 Prime Big Deal Days represented the fall counterpart to Amazon’s summer Prime Day event, which took place July 8-11, 2025. Both events featured similar discount levels and product categories, though the fall sale emphasized seasonal items like Halloween decorations and winter preparation products.[17]
Canada’s extended four-day format for the October event provided a longer shopping window compared to many other countries where the fall Prime Day concluded after two days.[18]
