Amazon, Mall of Egypt, and Maggi Experience Growth
Amazon, Mall of Egypt, and Maggi report significant market increases in September.
Amazon: 46.6% ad awareness
Mall of Egypt: 33.0% ad awareness
Maggi: 23.9% ad awareness
Promotional campaigns boosted visibility
Focus on youth and digital ads
Data sourced from YouGov surveys
An analysis of YouGov BrandIndex data reveals that Amazon, Mall of Egypt and Maggi achieved the most significant increases in advertising awareness in Egypt between August 26 and September 25, 2025. Each brand deployed targeted campaigns that drove consumer engagement across multiple channels.
September Advertising Drivers
Extended Back-to-School digital promotion with zero-interest plans.
Landmark retail expansion announcement by Majid Al Futtaim.
Home-cooking content and recipe inspiration campaigns.
Detailed Findings and Brand Campaign Highlights
1. Amazon’s Extended Back-to-School Digital Promotion Strategy
Amazon’s ad awareness rose from 38.7% on September 2 to 46.6% on September 25, a 7.8-point gain. Key campaign elements included:
Two-week focus on social media videos and display ads targeting youth audiences.
Partnerships with Banque Misr and National Bank of Egypt offering 0% installment plans.[1]
Discounts on school supplies, electronics and fashion lines.
This digital-first approach replaced traditional billboard advertising and aligned with back-to-school shopping windows.[2][3]
2. Mall of Egypt’s Milestone Retail Expansion Announcement
Mall of Egypt’s awareness increased from 25.2% on August 26 to 33.0% on September 15, also a 7.8-point uplift. The milestones behind this growth:
Opening of Majid Al Futtaim’s 100th retail store in Egypt.
Launch of the first Carrefour hypermarket in Suez.
A 900 sqm Carrefour outlet stocking over 7,000 locally sourced products and creating 150 jobs.[4]
The announcement generated widespread press coverage and social media buzz across Egypt.
3. Maggi’s Home-Cooking and Recipe Inspiration Campaign
Maggi’s ad awareness jumped from 16.3% on August 30 to 23.9% on September 19, a 7.7-point rise. Campaign tactics included:
Television spots showcasing traditional Egyptian recipes.
Digital video tutorials and user-generated content on social media.
In-store recipe cards and sampling events at major grocery chains.[5]
This multi-channel approach reinforced Maggi’s position as a kitchen staple for Egyptian families.
Data Verification Notice
An alert for readers:
Note: Detailed daily YouGov BrandIndex breakdowns for Amazon and Maggi are not publicly accessible. Advertisers and publishers are advised to secure licensed access or request official BrandIndex reports for precise validation of ad awareness scores.
Alex Chen is a senior technology journalist with a decade of experience exploring the ever-evolving world of emerging technologies, cloud computing, hardware engineering, and AI-powered tools.
A graduate of Stanford University with a B.S. in Computer Engineering (2014), Alex blends his strong technical background with a journalist’s curiosity to provide insightful coverage of global innovations.
He has contributed to leading international outlets such as TechRadar, Tom’s Hardware, and The Verge, where his in-depth analyses and hardware reviews earned a reputation for precision and reliability.
Currently based in Paris, France, Alex focuses on bridging the gap between cutting-edge research and real-world applications — from AI-driven productivity tools to next-generation gaming and cloud infrastructure. His work consistently highlights how technology reshapes industries, creativity, and the human experience.
Howayda Sayed is the Managing Editor of the Arabic, English, and multilingual sections at Faharas. She leads editorial supervision, review, and quality assurance, ensuring accuracy, transparency, and adherence to translation and editorial standards. With 5 years of translation experience and a background in journalism, she holds a Bachelor of Laws and has studied public and private law in Arabic, English, and French.
Added summary list outlining key advertising drivers.
Inserted data verification notice to ensure transparency.
Prioritized content based on reader relevance and interest.
Began with high-level insights before detailed case studies.
Included methodology alert for analytical transparency.
Concluded with actionable note to guide readers.
Improved factual accuracy and contextual coherence.
Enhanced overall readability and user trust.
Removed redundant phrasing for smoother presentation.
Strengthened logical order and editorial consistency.
— by Howayda Sayed
Initial publication.
Correction Record
Accountability
— by Howayda Sayed
Obtain licensed YouGov BrandIndex data for precise daily awareness trends.
Confirm Amazon’s bank partnerships via Banque Misr and National Bank of Egypt releases.
Source Nestlé Egypt marketing summaries to verify Maggi’s campaign reach.
Add performance metrics (impressions, click-through rates) for each campaign.
Reference Majid Al Futtaim’s site to validate Mall of Egypt store counts and job figures.
FAQ
Who are the leading advertising agencies behind Egypt’s top campaigns?
Who are the leading advertising agencies behind Egypt’s top campaigns?
A1. According to the October 2025 Clutch rankings, FP7/CAI, Impact BBDO Cairo, and Memac Ogilvy Cairo lead in client satisfaction and campaign diversity in Egypt, serving major retail and FMCG brands such as Amazon, Majid Al Futtaim, and Nestlé.[1]
What emerging challenges could brands face in maintaining ad awareness momentum next quarter?
In Q4 2025, rising costs for programmatic display, new data-privacy regulations under Egypt’s Personal Data Protection Law, and saturation of festive-season messaging during Ramadan and Eid may reduce digital ad ROI if campaigns aren’t hyper-personalized.
Where in Egypt are advertisers likely to focus their next expansion efforts beyond Cairo and Alexandria?
Market reports highlight growing potential in Mansoura and Assiut—driven by rising disposable incomes and increasing internet penetration in the Nile Delta and Upper Egypt—prompting localized influencer partnerships and vernacular content for these regions.
When should advertisers plan for the next significant spike in consumer ad recall?
Historical YouGov BrandIndex data show that consumer ad awareness peaks during pre-Eid al-Fitr (March–April) and the November “White Friday” sale window, so campaign planning and budget allocation should begin at least three months beforehand for maximum impact.
Why are multi-channel digital strategies proving more impactful than traditional billboards in Egypt?
Digital campaigns deliver real-time analytics, interactive formats like shoppable videos, and precise retargeting—capabilities that boost engagement rates by up to 30% compared with static outdoor ads, according to recent IAB Egypt benchmarks.
