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Announcement of updates for Amazon Prime delivery services.
UPDATED Selective US

Amazon allows Prime members to add items to their delivery

Amazon Introduces 'Add to Delivery' for Prime Members

Prime members can now add items to pending deliveries easily.

  • Add to Delivery feature launched
  • Allows adding items without extra shipping
  • Blue button appears on eligible items
  • Users can undo additions immediately
  • Targets last-minute shopping needs
  • Amazon competes with Walmart in groceries

Amazon has introduced a feature called “Add to Delivery,” allowing Prime members to add last-minute items to their upcoming orders with one click.

Simplifying Last-Minute add items

Amazon has launched a new feature called “Add to Delivery,” exclusively for Prime members in the United States. This option allows users to add eligible items to upcoming deliveries with just one tap, bypassing the usual checkout process and avoiding additional shipping fees. Items that qualify show a blue “Add to Delivery” button alongside the traditional “Add to Cart” option on product pages. If added by mistake, customers can immediately undo the addition.[1][2][3]

How the Feature Works

  • Shop for a product marked with the “Add to Delivery” button.
  • Tap to add the item to the next scheduled delivery (often same or next day).
  • No need to place a new order or pay extra fees.
  • Immediate reversal available with “Undo” if needed.

This update is designed to accommodate real-time shopping needs, such as realizing additional purchases shortly after placing an order, enhancing flexibility and convenience for Prime members.[4][1]

Strategic Move Against Retail Competitors

Amazon holds a competitive edge in choice and delivery speed in 2025, while Walmart leads in everyday value and grocery market share. Amazon’s strength lies in its data-driven e-commerce dominance, but Walmart leverages its extensive physical stores and omnichannel approach to maintain grocery leadership and customer loyalty.[2][3][4][6]

Amazon Grocery Private Label Launch

Simultaneously, Amazon unveiled “Amazon Grocery,” a new private label brand focused on affordable, quality grocery items. The label offers over 1,000 products including fresh produce, meat, seafood, dairy, and pantry staples, with most prices below $5. The initiative targets budget-conscious consumers and aims to challenge Walmart’s grocery dominance and other competitors like Costco.[5][6][7][8]

Market Dynamics: Price Sensitivity and Consumer Reality

Recent studies reveal that about 67% to nearly 70% of U.S. consumers live paycheck to paycheck, underscoring a strong need for value-oriented shopping options. This economic reality fuels demand for affordable store brands and private-label products, which have seen notable growth in consumer preference and market share.[9][10][11][12]

Technology and Logistics Competition

Amazon and Walmart are both heavily investing in logistical automation and delivery efficiency, focusing particularly on the grocery sector, the largest segment in retail. Their competition centers around providing faster, cheaper delivery of fresh goods—factors that heavily influence customer satisfaction and margins. Amazon’s new “Add to Delivery” feature fits into this broader strategy by streamlining the shopping experience and improving delivery flexibility.[13][14][15]

Alex Chen

Alex Chen

Senior Technology Journalist

United States – California Tech

Alex Chen is a senior technology journalist with a decade of experience exploring the ever-evolving world of emerging technologies, cloud computing, hardware engineering, and AI-powered tools. A graduate of Stanford University with a B.S. in Computer Engineering (2014), Alex blends his strong technical background with a journalist’s curiosity to provide insightful coverage of global innovations. He has contributed to leading international outlets such as TechRadar, Tom’s Hardware, and The Verge, where his in-depth analyses and hardware reviews earned a reputation for precision and reliability. Currently based in Paris, France, Alex focuses on bridging the gap between cutting-edge research and real-world applications — from AI-driven productivity tools to next-generation gaming and cloud infrastructure. His work consistently highlights how technology reshapes industries, creativity, and the human experience.

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Elena Voren

Elena Voren

Senior Editor

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Elena Voren is a senior journalist and Tech Section Editor with 8 years of experience focusing on AI ethics, social media impact, and consumer software. She is recognized for interviewing industry leaders and academic experts while clearly distinguishing opinion from evidence-based reporting. She earned her B.A. in Cognitive Science from the University of California, Berkeley (2016), where she studied human-computer interaction, AI, and digital behavior. Elena’s work emphasizes the societal implications of technology, ensuring readers understand both the practical and ethical dimensions of emerging tools. She leads the Tech Section at Faharas NET, supervising coverage on AI, consumer software, digital society, and privacy technologies, while maintaining rigorous editorial standards. Based in Berlin, Germany, Elena provides insightful analyses on technology trends, ethical AI deployment, and the influence of social platforms on modern life.

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Updates

Editorial Timeline

Revisions
— by Elena Voren
Add SEO improvements
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Added new relevant secondary sources
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Initial publication.

Correction Record

Accountability
— by Elena Voren
  1. - Introduced "Add to Delivery" as one-tap last-minute add feature.
  2. - Specified eligible items show a blue button on product pages.
  3. - Clarified immediate "Undo" option for removing added items.
  4. - Emphasized feature exclusive to U.S. Amazon Prime members.
  5. - Highlighted elimination of extra checkout and shipping fees.
  6. - Noted the feature supports deliveries same or next day.
  7. - Connected shopping convenience to real consumer behavior.
  8. - Added competitive context with Amazon Grocery private label launch.
  9. - Included market data on paycheck-to-paycheck consumer prevalence.
  10. - Explained strategic role in Amazon vs Walmart grocery rivalry.
  11. - Focused on logistics, automation, and delivery speed importance.
  12. - Removed repetitive, lengthy paragraphs for concise clarity.
  13. - Structured content into clear sections with headings (H2, H3).

FAQ

What items are eligible for 'Add to Delivery'?

Eligible items show a blue button on detail pages.

How does adding work if I change my mind?

There is an “Undo” option for quick removal.

What is Amazon's strategy against Walmart?

Amazon focuses on low prices and product quality.