Amazon has launched a new feature called Add to Delivery, which allows Prime members to easily add eligible items to their upcoming orders with just one tap. This feature is accessible through the Amazon Shopping app and the mobile site.
One-Tap Feature Simplifies Shopping
Add to Delivery was announced on October 2, 2025, and allows Prime members to incorporate additional items into current deliveries. Members can add everything from pantry items to electronics by tapping a blue button on the product page. If they change their minds, they can quickly remove the items using an “Undo” option.
This approach streamlines shopping by eliminating the need for separate transactions and shipping fees. The added items will be combined with existing orders, making the shopping experience more efficient for users.
Broad Product Eligibility and Immediate Access
The feature covers a variety of products, but eligibility depends on logistics such as warehouse locations and inventory. It targets products that can be delivered within 24 to 48 hours, and users will see the option while shopping if their deliveries are still possible.
Available only to U.S. Prime members, the service is part of a larger effort to enhance the value of Prime memberships, which cost $14.99 monthly or $139 annually. The timing of this feature coincides with Prime Big Deal Days on October 7-8, 2025, encouraging members to consolidate last-minute shopping.
Impact on Shopping Behavior and Retail Strategies
Add to Delivery may alter customer purchasing habits by reducing friction during the shopping process. By adapting to how people shop incrementally, the feature encourages more frequent purchases and could potentially increase the average number of items per order.
Retailers may need to adjust their marketing strategies, as users could add items hours after their initial order. This shift could influence how advertisers measure campaign effectiveness and allocate budgets for sponsored products.
