Amazon Now is Amazon’s fastest delivery service in the UAE, offering customers everyday essentials within just 15 minutes. Operating 24/7 via neighborhood-embedded micro fulfillment centers, it covers groceries, personal care, electronics, and more. The service also provides a 2-hour delivery option for thousands of products across 30+ categories on Amazon.ae, with special benefits for Prime members including free shipping on eligible orders. This initiative demonstrates Amazon’s commitment to convenience and rapid delivery in the UAE market.[1]
15-Minute Delivery Promise
Amazon launched Amazon Now in the UAE, delivering everyday essentials to customers within 15 minutes, with some deliveries as rapid as 6 minutes in select neighborhoods. The service operates 24/7 across major areas including Dubai Marina, JBR, Business Bay, Dubai Silicon Oasis, Abu Dhabi Central, and Al Ain.[1][2][4]
Micro Fulfillment Centers
To achieve this speed, Amazon deployed micro fulfillment centers within neighborhoods. These compact, tech-driven hubs stock high-demand items locally, reducing delivery distances and easing traffic congestion. This logistic innovation forms the backbone of Amazon Now and allows quick response to hyperlocal demand.[3][4][1]
Product Range and 2-Hour Delivery Option
Amazon Now covers fresh produce, groceries, electronics, personal care, baby products, and more. Alongside 15-minute delivery, a 2-hour delivery option was introduced for thousands of products across over 30 categories on Amazon.ae, providing flexible delivery choices.[2][4][3]
Prime Member Benefits and Customer Growth
Prime members get free delivery on Amazon Now orders over AED 25; others pay AED 6 per order below this amount. For 2-hour deliveries, Prime members receive free shipping above AED 100 or pay AED 3 for smaller orders. Since launch, daily orders grew over 40% month over month, and Prime members doubled their shopping frequency.[4][2][3]
Amazon.com, Inc. Stock Overview
- As of October 21, 2025, the average AMZN stock price target is $265, indicating 19.35% potential upside.
- The stock has gained more than 32% in the last six months.
- Amazon’s diversification spans retail, advertising, subscriptions, and the AWS cloud computing division.[5][1]
Market Context and Investment Insights
Amazon Now intensifies competition with UAE rapid-delivery services like Noon, Careem, and Talabat. While Amazon shows solid investment potential, some analysts highlight AI stocks as alternatives with promising growth amid tariffs and onshoring trends.[2][5]
