Amazon Business announced new partnerships on December 18, 2025, integrating QuickBooks, CrowdStrike, and Gusto into its Business Prime membership. This upgrade offers nearly $1,000 in annual value for small and midsize businesses.
New Partnerships Boost Business Prime Value
The new offerings will help small business owners manage finances, cybersecurity, and payroll tasks more efficiently. The inclusion of these tools is hailed as a significant enhancement to the existing Business Prime membership.
Amazon Business is serving over eight million organizations globally, reaching $35 billion in sales. Last year alone, Business Prime members saved over $750 million in shipping fees, highlighting the value of membership.
Details of QuickBooks and CrowdStrike Offers
Starting in 2026, Business Prime members can access QuickBooks Online Simple Start for $180 per year, a 60% discount from the regular price. Additionally, free CrowdStrike cybersecurity protection, valued at $59 per device, will be available immediately for certain members.
Members must activate these benefits through their Business Prime accounts. The QuickBooks offer targets users in the U.S. and new subscribers, while CrowdStrike is available for Essentials plan holders and above with no current accounts.
Gusto Payroll Discount and Overall Benefits
Business Prime members will receive a 70% discount on Gusto’s payroll platform for the first year. This discount helps business owners streamline HR tasks while ensuring compliance with applicable regulations.
These upgrades combine with existing Business Prime benefits, such as fast shipping options and significant cost savings. Together, they position Business Prime as a comprehensive resource for small businesses in managing various operational challenges.
