Shop Major Retailer Sales during Prime Big Deal Days
Amazon's Prime Big Deal Days coincide with competitor sales at major retailers, offering significant discounts.
Amazon Prime Big Deal Days: October 7-8
Target Circle Week: October 5-11
Walmart Deals Event: October 7-12
Wayfair 7 Days of Deals: October 7-13
Bedding deals at Brooklinen until October 8
Kate Spade Outlet: up to 70% off
Michael Kors Outlet: buy two, get 20% off
CALPAK Anniversary Sale: 15% off sitewide
Amazon’s Prime Big Deal Days 2025 took place. This two-day event is the retailer’s second biggest sale of the year, kicking off the holiday shopping season with millions of deals across categories like home goods, apparel, toys, beauty, and electronics. Prime members get exclusive access. Popular brands featured include LEGO, Samsung, LG, Sonos, Lancôme, and KitchenAid.[1][2][6]
Competitor Sales During Prime Big Deal Days
In response to Amazon, major retailers held their own sales at the same time:
Target Circle Week
Ran from October 5-11 exclusively for Target Circle members.
Offered up to 50% off sitewide plus daily “Deal of the Day” sales.
Included brands like Apple, BISSELL, Champion, and GE.
Membership required for access.[10]
Walmart October Deals Event
Happened October 7-12 with up to 50% sitewide discounts.
Open to all shoppers, but Walmart+ members accessed deals 5 hours early from October 6 at 7 p.m. ET.
Featured discounts on electronics, fashion, toys, home goods, and more.[10]
Wayfair 7 Days of Deals
October 7-13 event with discounts up to 80% off sitewide.
Focused on home goods and seasonal decor.[10]
Other Sales Highlights
Brooklinen: 15% off sitewide and up to 30% off bundles in bedding through October 8.
Kate Spade Outlet: Up to 70% off sitewide plus extra 20% off select styles, October 7-14.
Michael Kors Outlet: Buy two, get 20% off sitewide through October 8.
CALPAK Anniversary Sale: 15% off sitewide, up to 50% off select travel gear through October 9.[10]
Shopping Tips for Prime Big Deal Days
Deals are time-sensitive; popular Lightning Deals may sell out fast.
Best to buy immediately if a good price appears, as some items may not get cheaper by Black Friday.
Amazon offers new AI-powered shopping features like “Help Me Decide” to assist customers during the sale.
Prime membership options include monthly and annual plans, with discounted options for students and others.[2][4][6]
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