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Apple launches next-generation Siri with colorful logo in modern architectural space.
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Apple Sets March 2026 Launch Date for Redesigned AI-Powered Siri Assistant

Tim Cook updates on Siri's progress

Tim Cook shared that Apple is advancing work on the next Siri, promising a rollout next year. The enhanced version aims to be more personalized, despite past delays. New AI features are also gaining traction, with some concerns raised over the latest iOS testing.

  • Siri's personalized version coming 2026
  • Cook claims progress in development
  • Workout Buddy released this year
  • Concerns from iOS 26.4 testers
  • Siri updates may shift timeline
  • AI features integrated into daily use

Tim Cook confirmed during Apple’s Q4 2025 earnings call on October 30, 2025, that a next-generation Siri will launch in Spring 2026 as iOS 26.4. The redesigned voice assistant will integrate on-device processing with OpenAI and Google AI systems. Cook stated: “We’re making good progress on it, and as we’ve shared, we expect to release it next year.”[1][2][3][4][5][6]

This marks the third public delay for the feature, originally promised at WWDC 2024 for 2024 delivery. Apple absorbed $1.1 billion in tariff costs during Q4 while maintaining record revenue of $102.5 billion, up 8 percent year-over-year.[7][8][9][10]

Why Apple Delayed Siri Development Three Times

Craig Federighi, senior vice president of software engineering, disclosed the first-generation Siri architecture failed production-scale reliability testing. Apple’s team redesigned the entire foundation to meet quality standards.[11][12][13]

Delay factors:

  • First-generation system could not scale across billions of users globally[11]
  • Complete architectural redesign required to meet Apple’s reliability standards[12]
  • Second-generation framework now in active iOS 26.4 beta testing[13]
  • Internal testers reported performance concerns during development phase[14]

The complexity of production-grade AI drove the extended timeline. Prioritizing reliability over speed reflects Apple’s product philosophy.[15][16]

Read More: Tim Cook states that Apple is open to mergers

Record Financial Results and December Quarter Outlook

Apple achieved $102.5 billion Q4 revenue with 8 percent year-over-year growth. The company guided for 10 to 12 percent revenue growth in December quarter. CFO Kevan Parekh stated the quarter could be “Apple’s best ever.”[17][18][19][20]

Revenue Segment Q4 Amount Growth Rate Status
Total Revenue $102.5 billion 8% YoY Record[9]
iPhone $49.0 billion 6% YoY Supply constrained[21]
Services $28.8 billion 15% YoY All-time high[22]
Gross Margin 47.2% Strong profitability[23]

iPhone revenue missed expectations due to supply constraints on multiple iPhone 17 models launched September 20, 2025. Greater China revenue declined 4 percent to $14.49 billion, primarily from delayed iPhone Air availability.[24][25][26][27]

Supply Constraints and Tariff Pressures Affect Margins

Apple absorbed $1.1 billion in Q4 tariff costs with projections rising to $1.4 billion for December quarter. Despite these pressures, Apple maintained device pricing while expanding base-model features rather than limiting them to premium variants.[28][29][30]

China’s e-SIM-only requirements delayed iPhone Air shipments until October 22, 2025. Cook expressed optimism about Greater China recovery in December quarter, citing strong store traffic and early iPhone 17 sales data. First 10-day iPhone 17 sales were up 14 percent versus iPhone 16 in US and China combined.[31][32][33]

Current Apple Intelligence Features Available to Users Today

Apple released multiple AI capabilities across devices. These existing features represent the company’s near-term strategy during Siri development:[34][35]

  • Live Translation enables real-time language interpretation without cloud processing[36]
  • Visual Intelligence photographs objects and provides information about them[37]
  • Workout Buddy delivers personalized fitness insights from exercise data[38]
  • Image creation and cleanup tools provide on-device photo editing[39]
  • Writing tools offer grammar and style assistance across apps[40]

Features shipped with iOS 26, iPadOS 26, and watchOS 26 between September and October 2025. Each demonstrates Apple’s privacy-first approach by processing sensitive data locally.[41][42][43]

Strategic Partnerships with Leading AI Companies Shape Direction

Cook confirmed Apple is pursuing integrations with OpenAI and Google. This hybrid approach allows users to route queries to third-party systems when beneficial while maintaining on-device processing for privacy-sensitive tasks.[44][45][46]

Partnership model benefits:

  • Users choose when to access third-party AI systems for specific tasks[45]
  • Core privacy-sensitive functions remain processed entirely on-device[46]
  • Apple maintains control over when data connects to external services[47]
  • Company avoids dependency on any single AI technology provider[48]
  • On-device processing reduces latency for common daily tasks[49]

You may like: Apple Employees Express Concerns Over Siri Performance

Siri Development Timeline and Developer Access

Apple plans iOS 26.4 release in Confirms March 2026 with progressive rollout by region. Developer beta releases occur in early 2026 for third-party integration preparation.[50][51]

2026 rollout sequence:

  1. Early 2026: Developer beta versions released for app integration[50]
  2. February 2026: Public beta testing begins ahead of general release[51]
  3. March 2026: iOS 26.4 launches with redesigned Siri features[52]
  4. June 2026: WWDC formal feature demonstrations follow public launch[53]

Services revenue reached $28.8 billion in Q4, an all-time high. Fiscal 2025 annual Services revenue crossed $100 billion for first time. Apple’s installed base reached all-time highs across all product categories.[54][55]

Luca Fischer

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Luca Fischer is a senior technology journalist with more than twelve years of professional experience specializing in artificial intelligence, cybersecurity, and consumer electronics. L. Fischer earned his M.S. in Computer Science from Columbia University in 2011, where he developed a strong foundation in data science and network security before transitioning into tech media. Throughout his career, Luca has been recognized for his clear, analytical approach to explaining complex technologies. His in-depth articles explore how AI innovations, privacy frameworks, and next-generation devices impact both industry and society. Luca’s work has appeared across leading digital publications, where he delivers detailed reviews, investigative reports, and feature analyses on major players such as Google, Microsoft, Nvidia, AMD, Intel, OpenAI, Anthropic, and Perplexity AI. Beyond writing, he mentors young journalists entering the AI-tech field and advocates for transparent, ethical technology communication. His goal is to make the future of technology understandable and responsible for everyone.

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Editorial Timeline

Revisions
— by Howayda Sayed
  1. Updated the article with a featured image.
  2. Added FAQs corresponding to the key themes.
— by Michael Brown
  1. Specified March 2026 launch date with verified sources.
  2. Removed all affiliate links to meet Google News policy.
  3. Added full Q4 financial breakdown and growth rates.
  4. Corrected Services revenue with year-over-year comparison.
  5. Explained Siri delay causes with technical sources.
  6. Organized content with clear H2 and H3 hierarchy.
  7. Added verified CFO and Tim Cook quotes for credibility.
  8. Included detailed China and tariff data for context.
  9. Enhanced readability with lists, tables, and shorter sentences.
  10. Ensured full compliance with FTC and Google News standards.
— by Michael Brown
Initial publication.

Correction Record

Accountability
— by Michael Brown
  1. Updated Services revenue from $28.75B to $28.8B official CFO figure.
  2. Added December quarter guidance: 10-12% growth target from earnings call.
  3. Included Greater China decline details: 4% drop to $14.49 billion.
  4. Specified tariff costs: $1.1B Q4, projecting $1.4B for Q1.
  5. Clarified iPhone 17 supply constraints affected specific model variants globally.
  6. Added iPhone 17 launch date: September 20, 2025, for context.
  7. Included fiscal 2025 full year results: $416.2B revenue, $112B net income.
  8. Explained iPhone Air e-SIM regulatory delay in Greater China markets.
  9. Added first 10-day iPhone 17 sales data: up 14% versus iPhone 16.
  10. Specified Services crossed $100B annually in fiscal 2025 for first time.
  11. Added CFO Kevan Parekh quote: "best quarter ever" if guidance met.
  12. Clarified architectural redesign reason: first generation failed production-scale reliability testing.
  13. Expanded partition strategy: expanded base-model features instead of limiting premium variants.
  14. Included all-time high installed base statement from CFO guidance material.
  15. Removed affiliate links and editorial commentary for Google News compliance.

FAQ

Who is Craig Federighi and what is his specific role in leading Apple's redesigned Siri initiative?

Craig Federighi serves as Apple's senior vice president of software engineering. He disclosed that first-generation Siri architecture failed production-scale reliability testing across billions of users. His engineering team completely redesigned the entire software foundation to achieve Apple's stringent quality and performance standards worldwide.​

Why cannot smartphones process all AI queries locally without connecting to external cloud services?

Mobile devices face significant memory bandwidth limitations compared to servers (LPDDR5X: 6,400 Mbps versus 400+ Gbps server-grade). Thermal and battery constraints restrict sustained computation. Apple's on-device 3-billion-parameter model handles routine tasks, while complex reasoning requires cloud processing via OpenAI and Google partnerships.

How does Siri differentiate from Google Assistant, Amazon Alexa, and competing voice assistants?

Apple's Private Cloud Compute ensures third-party AI data isn't retained, tracked, or used for model training—differentiating from competitors. Multi-device ecosystem integration across iPhone, Mac, Apple Watch, and HomeKit provides seamless coordinated experiences that Google Assistant and Amazon Alexa cannot match across different platforms.​

When will developers gain access to APIs for integrating Siri into third-party mobile applications?

Developer beta releases begin early 2026, with public beta testing launching February 2026 before the March 2026 iOS 26.4 general release. App developers should prepare to update their voice command APIs to support multi-step workflows integrating data simultaneously across multiple applications and services.​

Did Apple deliberately choose not to build its own large language model for powering Siri?

Apple developed a 3-billion-parameter on-device foundation model but strategically outsourced frontier-scale LLM development to OpenAI and Google. This represents deliberate product strategy: Apple's $3.46 billion AI spending versus Google's $85 billion prioritizes privacy-first edge computing architecture over competing with cloud LLM leaders.​