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Basics of SEO

Basics of SEO delves into the foundational concepts and practices essential for optimizing a website for search engines.

At its core, SEO aims to enhance a site’s visibility in search results, driving organic traffic and improving user experience. This category covers the fundamental principles, from the importance of high-quality content, represented by the adage “Content is King,” to the distinction between the ethical approaches of White Hat SEO and the potentially harmful tactics of Black Hat SEO.

Topics like on-page and off-page optimizations provide insights into the techniques employed directly on a website and outside of it, respectively. Additionally, understanding the role of backlinks and the overarching structure of a website is crucial for anyone embarking on their SEO journey.