Concerns Over Māori Women Targeted in Store’s Facial Recognition Test

Shireen Deeb
Published 2 weeks ago on 8 February, 2024
Foodstuffs facial recognition trial

Concerns are mounting over the potential discriminatory impact of the Foodstuffs facial recognition trial in North Island, particularly on Māori women. Dr. Karaitiana Taiuru, a Māori AI specialist, has raised red flags about the risk of racial bias and misidentification inherent in the technology. While the trial aims to curb in-store violence, it has ignited a heated debate on both privacy concerns and the effectiveness of such technology in a retail context.

Key takeaways

  • Concerns raised over potential racial bias in Foodstuffs’ FRT trial.
  • Privacy Commissioner to monitor the trial’s impact on shoppers.
  • Foodstuffs aims to reduce in-store violence with facial recognition.
Foodstuffs’ facial recognition trial in North Island is under scrutiny for possibly targeting Māori women and women of colour, raising issues of privacy and racial bias.

Foodstuffs facial recognition trial: Privacy concerns

Fears Māori women will be targets in Foodstuffs’ facial recognition trial in North Island have been heightened by the Privacy Commissioner’s commitment to oversight. Michael Webster has questioned the necessity and effectiveness of facial recognition in retail environments, comparing it to being fingerprinted. The trial is being watched closely to ensure the technology does not infringe on individuals’ rights to privacy.

“read more: Council Exposes Auckland’s Dirtiest Restaurants

Foodstuffs’ Commitment to Safety and Security

Foodstuffs North Island CEO Chris Quin has defended the trial, emphasizing the right to a safe shopping experience. The company recorded a significant increase in violent incidents, prompting the need for enhanced security measures. The trial’s success will determine if facial recognition becomes a standard practice across the cooperative’s stores.

Quarter Incidents Recorded
Oct-Dec 2023 4719
Previous Quarter 3510

Suggested articles:

Fears surrounding Māori women being disproportionately targeted in the Foodstuffs facial recognition trial in North Island have ignited a critical conversation about technology and ethics in public spaces. While the Foodstuffs facial recognition trial aims to safeguard customers and staff, it needs to carefully balance this objective with respect for individual privacy and the potential for unintended discrimination.


Sorry Comments are closed

    We use cookies to personalize content and ads , to provide social media features and to analyze our traffic...Learn More